Nowadays, the world wide web is full of countless websites with different contents. So, to stand out, you need to take some action. One way for any website to be seen in search engines or different social media is having visitors or increasing site traffic, and if your website doesn’t have visitors, it will not succeed.
Website trafficking means guiding visitors to your website using different methods and actions. Such as promoting your website in social media, SEO, PPC campaigns, distributing cards, etc.
A lot of new marketers think website trafficking is a difficult thing to do, but that’s not the truth. With an adequate budget, you can have visitors on top of visitors.
Here are some of the best ways to get website traffic:
Find your best competition
The more information you have about your opponents, the better chance you will have of succeeding. If you spend enough time and effort in finding out what techniques they use to have better search engine optimization, you will learn their tricks and become better and better.
An effective starting point is to find the best pages for each competitor’s website, thereby identifying the source of incoming traffic and the factors driving them. Analyzing the best competitors’ pages provides valuable information on different topics.
Use Digital PR to get valid backlinks
One of the biggest challenges in SEO for websites is finding valid backlinks. Backlinks are among the three main factors in ranking pages by Google. Although there are many strategies for creating backlinks that can help your website get relevant and useful links, the reality is that it is difficult to achieve effective and desired results due to them being so many of these strategies and tactics.
The best way to attract the attention of other websites is to create relevant and quality links to your website and improve the external SEO status of the site, which is to produce unique and relevant content which will become popular on the Web. Producing good content has positive results: good content turns your content into editorial links, so the more useful content you have, the more likely it is that someone else will find that content valuable to their readers, And a link to it.
One of the tactics that can help you get the right editorial links by creating great content is digital public relations (DPR).
Take advantage of email marketing
Many businesses focus so much on attracting new customers through content production that they forget about older methods. Email marketing is a powerful tool and even the average success of emails can lead to a significant increase in site traffic. be careful not to spam people with emails about your new products. Also, do not underestimate the power of word of mouth; especially from people who are satisfied with your products and services. Sending a friendly reminder email about a new product or service can also help increase your site traffic.
Optimize image search
If you don’t optimize the images used on your website, you will miss the opportunity to attract traffic from a source that many competitors may have overlooked. Do not forget that visual search is very important.
Here are some things you can do to optimize image search:
- Resize images to the required dimensions
- Reduce the size of images
- Upload images to the content distribution system
- Work on the file names
Make sure your website is responsive
Mobile First is among Google’s most vital algorithms for ranking and displaying your content on the search results page. Since most users enter your site through smartphones and tablets these days, your site design must be responsive and displayed on each screen. This will offer you better performance on the results page and get more traffic.
Even if you have a simple, basic website, you still need to make sure it is accessible on a variety of devices, including smaller smartphones.