Are you having issues getting more traffic to your website?
So, let’s talk about PPC, one of the best ways to attract visitors online.
PPC stands for “pay-per-click,” it’s a method of online marketing where you can place ads in strategic places online and pay a fee only when a visitor clicks an ad. It’s a way of buying visits to your site rather than attracting them organically.
There are various things you could do to improve your PPC campaign, here we have mentioned the best seven tips to get the best out of a PPC campaign:
Table of Contents
Choose the best platform for your PPC campaign
first, you need to do in running a PPC campaign is choose the best platform for it. There are many platforms to choose from, such as Amazon, Facebook, Twitter, and Google. Some of them are better than others. To get a clearer vision of how these ads work, let us give you an example:
Facebook gives you the option to create your PPC ads within the Facebook Ads Manager. These ads can be images, videos, or carousel ads.
Research relevant keywords
One can say that keywords are the most critical part of a PPC campaign, as they are what you use to decide where your ads will appear. Keywords can be as little as one word or a set of terms.
If you use irrelevant keywords, you’re essentially paying for web traffic that has nothing to do with your business. To find relevant keywords, you can use different tools and websites.
track and measure your PPC campaign
There will be an analytics dashboard to track how well your ad is performing in whatever platform you are running your campaign in. You can see how much you’re spending, the received traffic to your ad’s landing page, etc. Track your ads as much as you can, this will allow you to know how well each style of ad is doing, so in the future, you know what to go for.
Analyze your competitor’s performance
Whenever you run a PPC campaign, you’re competing with many other sites for impressions and clicks. You must go through what your competitors are doing and how well they’re doing to see what you can improve about yourself. This will allow us to learn from past mistakes and do a better job in the future.
Efficiently target ad campaign
To have a successful PPC, you shouldn’t just state an indistinct goal to boost your revenue. Your plan needs to be achievable, relevant, measurable, and within timing. You need to figure out how you want to achieve the success of your campaign.
To do so, you must target your ads based on how well your products/services do with users of specific ages, genders, devices, locations, etc.
Optimize your landing page
Landing page optimization or “LPO” is the act of improving different elements on a website to increase conversions.
A lot of the time, when a PPC campaign doesn’t do well, it’s not because of the actual ad but it’s because of the website the ad leads to.
Here are some things you can do to improve your website:
- Use high-quality images
- Don’t make your headline complicated; go straight to the point
Create CTA (call to action)
CTA in a PPC ad can be a swap link, button, or whatever you want it to be, Keep in mind that your main CTA button has to be above the fold.
The words in your CTA button should prompt someone into action, so it needs to be simple yet captivating enough to get people interested in your website.