Designing a brand identity in branding makes you unique. Brand identity is specific to your business that sets it apart from other companies. Designing your corporate identity is what shapes your company.
before read : what is social media designing
We all know the importance of creating a brand and keeping it firmly on all our marketing platforms. While social media has drastically changed our market access channels, the importance of a solid brand in marketing platforms has not changed.
What is brand identity?
Brand identity is a set of all the elements that a company uses to show the right image to its target market. It determines how your customers know and remember your brand. A brand is the perception of the company from the perspective of the world.
Let’s dig a little deeper. Your brand identity is what makes your customers recognize you immediately. Your potential customers links your social media brand identity with your physical product or service.
Brand identity consists of three core elements: message, font, and visual identity. It is important to maintain consistency in all three elements where the brand appears. Let’s focus on using images in brand identity design. The images you select are the building blocks of your marketing messages. These are the images that can impress your target market and form their first impression of your business.
How to design social media brand identity?
Before you know what visible elements you want to use to design your corporate identity, you need to see who you are as a brand.
To know this, it is enough to answer the following questions:
- What is your mission?
- What are your values?
- If your brand was a living thing, what were its characteristics?
- What are your unique features compared to other companies?
- How can you make your brand voice heard by others?
Answering these questions is what defines your brand. Therefore, it is better to have a complete understanding of each before designing a brand identity in branding.
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Core elements of social media brand identity design
here are core elements to graphic design brand identity social media:
Design a Logo
A very important part of designing a brand identity is to create a strong logo, but keep in mind that the logo is not your brand. This is one of the symbolic and visual elements of your brand that can play an important role in the emotional connection with your products and services. The integration of the logo into all of the company’s communication elements, including media relationships, packages, brochures, advertisements, videos, newspapers, websites, and social media, is an important part of building a brand identity. So, whenever you post on social media, don’t forget to include your logo.
your logo should have some features, which we will briefly describe below:
- Be visually appealing
- Be simple, readable, and understandable
- Be related to the activity
- Have a spirit and convey a message
- Be durable and not be chosen according to fashion
- Follow the correct color combination
Fonts and colors
Try to choose a font and use it to the end. Changing the font can damage your brand identity. Fonts give spirit to your brand, so choose them wisely.
It can be said that the effect of color as one of the visual elements in some social media is more than the logo. This is why many brands on their Instagram page specify specific colors for themselves. So, wherever the audience comes across those colors, subconsciously remember that brand. This will have a huge impact on the subconscious choice of a particular product among other products from other brands.
In such situations, each brand chooses organizational colors and based on it, they have created a specific visual identity structure for themselves. This is why in the minds of all of us, each brand has a specific color according to its visual identity and is different from other brands.
Avoid imitation and copying
Your competitor’s social media branding may be great. You may offer a similar physical product or service and think of imitating it. We strongly recommend that you do not copy. Focus on your brand activities and advancement, and strive to outperform your competitors in your industry. You can get ideas from them but never can copy!
Using a Tagline
A tagline can be used to define a business to its target audience. When customers hear a tagline, they can immediately think about what the company wants. For example, when someone says, “Open Happiness” the first thing that comes to mind is coca-cola.
biggest brands have been able to achieve great success with this marketing strategy. The point to keep in mind is that taglines should be simple and easy to remember. These taglines must be smart and at the same time cunning, otherwise, they can not convey your message.
you also need to choose short tag lines that can be easily placed next to your logo and can cooperate in other areas of your advertising and marketing methods.
Communicate with your target market
Reaching the right audience at the right time is very important. Through social media, you adjust your ability to reach your target market at the right time. If you are planning to invest in all media, let us tell you that this may be one of the biggest mistakes you can make when developing a branding strategy on your social media. Especially if their content is not properly managed. Each social media has its own benefits. All you have to do is decide which platforms can be most effective in creating engagement for your type of business. So how do you decide which social context is right and which is not?
Report twice a week to track the performance of your social media brand strategy. With this report, you can easily determine which platform will attract the audience for your type of business. After proper analysis, focus on social media that are ideal for your type of business and ensure user interaction.
If you are planning to use all social media, make sure you work full time and adjust your resources according to the results.
You can also look at our services for social media design on our social media design services page
which social media platforms are better for branding?
Here are some of the most popular social media that you can use to design your brand identity :
It is one of the most powerful social media for spreading brand awareness. Because it has many active users around the world. Using this social media, marketers can easily communicate with their target audience.
Remember the following steps in branding on Facebook ads:
- Do not forget to tag others
- Your advertising image should be captivating
- If your company has any special offers or discounts, include them in your Facebook ads
- Use eye-catching captions
It can be a great option to build your brand identity. Through Twitter, your brand can interact with other marketers.
Remember the following steps in branding on tweeter:
- use hashtags on your tweets
- Include images in your tweets
- If you use other people’s information, cite, and refer
- Tweet about 15 times a day so your brand name stays in the Twitter stream
- Send useful tweets about your prospects
these days Instagram is one the most popular social media. Instagram is a visual social media and is based on photos and videos. Your brand image on social media is very important right now.
Remember the following steps in branding on Instagram:
- Create image and visual visibility alongside sustainable style
- Define your organizational color from the beginning and always use it in your posts
- If you used Instagram filters, try to use the same in your next posts
- Use hashtags on your posts
- Post creative stories
- interact with other user accounts
- Use live to connect with your target market
Branding on social media is one of the most effective and efficient ways to introduce a brand to a wide range of audiences. most successful businesses use these platforms to promote their business. social media is currently considered an important advertising tool that plays an important role in the digital marketing process. Therefore, with the correct and principled use of them, you can introduce your brand or business to a wide range of audiences and turn them into your loyal customers.