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first steps to marketing in fashion industry
Fashion marketing means managing advertising campaigns to sell fashion brands and products. However, when people think of the fashion industry, their minds immediately turn to fashion design. However, many things need to be done to get the latest designs to the customers who wear them. Fashion designers need to showcase their creativity to the right customers to make those people want to buy from them. The effort required to present fashion products to attract the attention of potential customers is called fashion marketing. It is an essential part of any business. Here are the top Fashion marketing strategies to promote your small fashion business:
Use social media
Social media allows you to increase your brand strength in the field of clothing, improve customer service, drive traffic to your website and increase sales. But usually, most businesses do not use their social media channels to the fullest potential.
Suppose you’ve been using social media but have only seen the loss of your advertising capital and have not been able to determine the revenue associated with your marketing channels. In that case, it’s time to re-evaluate your efforts to see where the problem lies.
Do not engage in these networks simply because you are on social media. Presence in social networks must always be with solid strategy and will. You need to know which strategies and media are right for your business and industry and how you can best use these social networks for your goal of customer satisfaction.
For example, when it comes to the clothing business, Instagram is the best.
Use Instagram stories to increase sales.
Given the ease of use and communication between Instagram and Influencer Marketing, we can understand why Instagram has so much interaction. In addition, Instagram is a visual mass media that allows the user to connect visually through Instagram photos and stories and IGTV quickly.
Finally, it is easy to direct the user to your site. When running an Instagram ad story, you can ask users to drag the page up or click the Call to Action button. It is one of the best strategies for fashion businesses.
Use Facebook video ads to get customer attention.
Although the volume and impact of YouTube ads for fashion ads are more significant than Facebook, using them both can help grow your branding and increase sales.
When we separate people by gender, 75% of women use Facebook, while the figure for men is about 63%. This statistic makes Facebook a good launching pad for fashion businesses.
Facebook video ads have a higher interaction rate than the photo, link, and status posts.
Start a website
The digital world has changed many buyers’ habits; today, customers prefer to buy a product from websites and online stores instead of physical stores.
It means that you have to start a website for your business and grow your brand on the internet. This way, you can both promote your business and sell your services/products online.
Know your target audience
Do you know your audience, or do you have the audience in mind? There is a big difference between the two. There have been many cases where famous brands have been forced to make changes in their work a few years after starting their operations. Knowing the audience is very important when implementing a fashion marketing strategy.
For example, the founders of Blank Label designed the company for art and hipster costumes, but after a while, they realized that they offered the clothes they liked instead of their customers’ favorite clothes.
Enhance visual content
Photo, video, and all visual content, in general, are essential elements for all brands, but they’re vital factors for brands that work in the fashion industry.
If you are planning to upload and promote a product in the form of a photo or video, make sure of its quality and creative tips. Design the photos so that they speak for themselves and show the audience what you are looking for. All you need to do is have a good camera and a little bit of Photoshop.
Note: According to research, the audience decides in about 3 seconds to follow your work or not! Make the most of this little time by producing visual content.
Brand your business
Branding is a way of defining your business, your team, and your audience.
Branding can be called the “identity” of a business. But only by understanding that the brand contains the core of the business and its value, not just its appearance.
When customers interact emotionally with the brand, they will lead to more sales and brand prominence because they share the values and beliefs.
It can also lead to loyalty, support, and even protect the prices of your items when competitors rely on promotional discounts.
It can also give you the ideal platform with which you can expand your offerings and activity.
The fashion industry is one of the most attractive and lucrative industries in the world. If you work in this field and do not yet plan to enter digital marketing, unfortunately, you may have problems in the future. Digital marketing is an opportunity that all of us should seize.
