Ever wondered what the secret is behind Instagram growth hacks for brands? Although the core principles of your Instagram marketing strategy should remain the same, some tactics can help you achieve your goals. Continue reading to find a list of best practices that will allow you to succeed on Instagram in 2023 and beyond.
Instagram algorithm is based on three things:
- Users’ activity (what they want to see).
- Their relationship (how often they comment or DM).
- Timeliness.
Regardless of algorithm, these are the top Instagram Growth Hacks you can use.
Table of Contents
The Best Instagram Growth Hacks
Here is a list of Instagram hack’s that can help you to grow.
Use Instagram Story
Instagram Stories are one way to connect with your followers. As per research, over 500 million people view Instagram Storie’s daily.
You have many options for engaging your audience. You can engage your audience by asking them questions and starting a conversation through the Instagram story question sticker.
Stories can be used to make announcements or launch products. This will allow you to engage with your audience and promote your brand.
Create a hashtag strategy.
Hashtags are crucial in increasing reach, and engagement and exposing yourself to new audiences through the Explore page. However, they are rarely used effectively.
Goals
Your Instagram goals are the basis of your strategy. Without them, it is difficult to see if you are getting it right.
We’re not talking here about vanity metrics such as getting more likes. Your goals must be specific to your brand as well as SMART to drive success.
- Specific
- Measurable
- It is possible
- Relevant
- It’s essential to do so promptly
Use Influencers’ Quotes
Instagram account’s might post random quotes. They are often not quotes from influencers. They are instead casually written phrases that Instagrammers have created, which is fine as long as they don’t mention anyone else’s name.
Social media Influencer’s Quotes provide authenticity and social proof. Most people are familiar with the name of the influencer. But this is not just about posting a quote on Instagram.
Get the best
Hootsuite research has shown that Wednesday morning is the best time to upload photos to Instagram. Instagram Reels are available between 9 and 12 p.m. on Monday through Thursday. The average Instagram business account posts 1.71 main stream posts per day.
This is a great place to start. To find the best time to post to your account, you need to know the Instagram habits of your audience.
Mention Other Users on Instagram
You may have noticed that Instagram influencers and Instagrammers often mention and tag others on Instagram. Because they are often mentioned by friends, colleagues, or fans, they often mention others. They not only understand the importance collaboration but also strive to help the audience.
Take advantage of the first 3 seconds
Dynamic motion and teaser titles can grab attention from the beginning. Watch out for bait!
Tell people (and show them) in the first three seconds of your Reel.
Work with micro-influencers within your niche
Influencer marketing is a $13.8 million industry. It is an amazing tactic to increase awareness of your brand and products to help you achieve your primary goal: sales, sign-ups and brand awareness. For small businesses, however, it can be costly to partner with influential people. This is where micro-influencers step in.
These influencers are niche-specific and have 1,000-10,000+ followers. These influencers can help businesses target a specific audience by collaborating with them. 82% of consumers believe they are more inclined to purchase products recommended by micro-influencers.
Finding the right influencer is not an easy task. It is important to make sure they are authentic and create content that aligns with your brand’s values.
More Reels
Are you not using Reels yet It’s time to get started. Instagram is investing heavily in Reels and video generally. Reels account for 20% already of the time spent on Instagram. Hootsuite research has shown that Reels receive up to 300% more engagement compared to regular Instagram videos. Reels are also loved by the Instagram algorithm.
Repurpose content
While consistency is important in social media, it’s not easy to create consistent content. There are many things that can happen, including busy days, low creativity, holidays, and streaks of low creativity. Repurposing is a great way to escape.
You can reuse existing content on new channels without making any modifications. It allows you to convert a blog post into Instagram Carousels and YouTube videos into IGTV Videos. Then, you can turn IGTV Videos into reels.
Use trending audio
It’s a great way of increasing your exposure by incorporating trending audio into your reels. Trending audio can be identified by the little arrow beside the name of any reel.
To see the reels that have been made using this sound, tap on the audio. Trending audio without many other Reels is your best bet for a boost. Try to get 30K or less.
Keep your top Stories and Highlights.
Instagram Stories allow you to explore new ideas and create more casual content. They disappear after 24 hours.
Sometimes, you just want your Stories to stay. Stories highlights are available for those occasions.
Highlights are live on your Instagram page above your grid. You can save your top Stories and use them to add information about your company or products.
Optimize your posts for SEO.
It’s no surprise that 40% of Gen Z users Instagram and TikTok as their search engines of choice. So it is important to brush up on your SEO skills.
Our social team also predicts that SEO on social media will explode in 2023, making it even more important to try this year.
The Instagram algorithm analyzes every piece of content to determine the topic and who might find it fascinating.
The algorithm will do all the work automatically. However, you can still direct it in your direction.
- Use your choice of keywords and hashtags to create descriptive Instagram caption’s that are relevant and useful
- Your posts can be enhanced with descriptive alt text
- Keep consistent in your niche
Create catchy captions
The image’s quality will not draw attention or stop people from scrolling. Instagram caption’s are a powerful tool. Instagram captions allow users to connect with you and learn more about your brand.
Great captions are great practice for Instagram posts. They help the Instagram algorithm understand your post and help with Instagram SEO. When someone searches for content on Instagram, captions are one of the first places the algorithm looks for keywords.
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