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How to design business logo?
Creating a logo is a key component of building a business. However, it’s just as important to do it correctly. This is how you create the perfect logo step-by-step.
Start with Your Business Story
It’s not the most beautiful statement, but it is the truth. Companies were created to make money. You must be able to sell your products and yourself to create a profitable business. Today’s marketers agree that stories are more powerful than the facts of your product. This is what it means for you. Your logo should tell a story.
Before you start thinking about the logo, think about the story behind your company. Coca-Cola isn’t a brown, carbonated drink. We see polar bears, thick script letters, and thick, white script letters.
Look beyond the company’s activities and tell why they do it. This “why” is the core of your story and should be reflected in your logo’s color, shape, and typeface. What would your logo look like if it were the movie title?
Brainstorm Words To Describe Your Brand
Once you have your story, it is time to turn your logo draft into a setting. Open Thesaurus.com, and type in the best description of your product in the search box.
For example, if you work in the clothing industry, you might type “clothing” into your search box. It’s amazing how descriptive synonyms can be. Click these results to open new searches. Dig deeper until you find the words that best represent your brand.
These Words Are the Basis of These Sketch Ideas
With your why, and a few keywords to guide you, get a pencil and paper ready to start sketching any idea that strikes your mind. Each new idea will develop on its own. You don’t have to be frustrated if you fail to get the first few rights. Keep refining and using your previous sketches as a guideline. These sketches could be focused on a specific shape, the brand name, or both.
Refine Your Chosen Sketch
Congratulations! You are now on your way to creating an amazing logo. Once you have a sketch, you can refine it and finish the story you created in Step 1.
Start refining your logo by looking back at the terms you identified in Step 2 of Thesaurus.com. Take a look at the sketch you have chosen and ask yourself these questions: What terms does this sketch miss? These can be used to refine your sketch.
Create your logo’s layout on a free design platform
Now it’s time for you to get technical. There are many digital design tools that you can use to bring your design to life. Here are some free options:
- Appy Pie’s Logo Maker
- Logo Crisp
- Looka
- DesignMantic
- GraphicSprings
These platforms can help you convert your drawn logo into digital format. However, knowing how to bring your idea to life for business audiences is important. The layout is crucial. You must ensure that all text and shapes are correctly spaced and that the logo is in line with its surroundings.
Choose Versatile Color Options
Although your logo might look great on the canvas you have created, eventually, your logo will be placed on backgrounds that are not the same color.
The company’s logo can be used on any color it can sell. Make sure you have different logo colors for dark backgrounds and light backgrounds. This could mean that you only have to change your font color. Sometimes, it may be necessary to change the entire color scheme of your logo.
Choose a font
This is the best time to mix text and imagery. Consider adding the written name of your company to your chosen sketch if it is primarily a symbol or shape. If your company name is ever to stand on its own, consider the typeface this text will use.
Why is a logo important for your business?
Attention
Consumers’ attention spans are very short these days. Companies have only two seconds to convince potential customers their products are worth consideration. A logo is a powerful tool that can grab attention quickly and communicate the company’s core values compellingly. You can use that short attention span to your advantage if you have a strong logo.
It makes a strong first impression.
The logo is the first impression a company makes on customers. If the logo is well designed, it can spark interest in the public and encourage them to learn more about your company. However, if it’s not, you could alienate potential customers and ruin your business. This is your first impression. It’s your chance to convey ownership of the niche or product you sell instantly.
It is the Foundation of Your Brand Identity
Branding is all about telling a story that influences customers’ emotions.
While logo design is only one part of a company’s brand, it is the foundation of the brand’s entire story.
Your logo is the foundation for the story you want to tell.
These elements will be translated from your logo onto all your branding materials, including letterheads, business cards, and landing pages. This creates a tangible, marketable brand identity.
It’s memorable
Your logo is the link between your audience (your horse) and water (your company).
The logo is a symbol customers use to identify your company. In order to make people feel good about your company, they should be able to see your logo and associate it with their memories of what you do.
A logo can be a visual and aesthetically pleasing element that triggers positive recall.
If we’re being truthful, your audience may forget your name. But, they will associate your logo with the brand.
It fosters brand loyalty.
Your brand will grow, and your logo will become more familiar to many consumers. This familiarity gives the impression that you are trustworthy and easily accessible.
It’s like this: You see a pair of Nike track pants while shopping for gym gear, and you instantly want to buy them. Why? You can trust Nike clothing. A well-designed logo is a sign of trust and can be easily cultivated into brand loyalty.
Your customers will come back to you again and again once they feel you are a good fit. Your logo is what they’ll be looking for.
