As social platforms become more focused on visual content, it’s essential for businesses to create compelling designs for their content. Without an in-house designer or formal design experience, however, this can seem daunting. Don’t worry–here are 10 handy tips you can use to ensure that your posts get the attention they deserve on the feed.
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What is social media design?
Social media design is a crucial part of content strategy. The visuals you create for platforms such as Instagram, Facebook, TikTok, and Twitter can help build brand recognition and grab the attention of potential followers. These graphics include posts, stories, profile images, and other visuals that fit with your content plan. A strong social media presence also makes posts more visible in a busy feed or timeline.
What Is Behance?
Behance is an Adobe product that gives creators a unique opportunity to display their work and interact with others in their field. It’s similar to LinkedIn, with the added benefit of involving more visual artistry, such as design, photography, and videography. Behance has been around for quite some time – the service launched in 2005. Overall, it can be a great resource for creatives of all types.
What Can You Do on Behance?
Behance’s features are quite varied, making it an attractive platform for many goals. To help you get better acquainted with the tool, here is a list of the main activities that users can engage in while on this Adobe-owned app:
– Creating portfolios to showcase your work
– Finding inspiring projects by other creatives
– Interacting with peers and keeping up with the latest industry trends through groups, circles, and hashtags
– Connecting with recruiters and potential employers
– Getting feedback on your creations
Important social media design tips on Behance
1- Use free tools and resources
Designing custom content for a brand can be time-consuming and expensive. However, if you’re unable or have limited funds, there are options available to help create visually appealing designs for social media. With the vast range of tools out there, finding something that works for your budget shouldn’t be a problem.
2- Use the right image size
Ensure your social media designs are visually impressive and properly reflect your brand with the correct image sizes. Every platform has its own specifications, so make sure you tailor your content accordingly. We’ve assembled a comprehensive guide to help you out – simply refer to it whenever you’re creating content for different platforms. With the right image size, you can guarantee that your visuals will look amazing!
3- Prioritize accessibility
Designing social media content with accessibility in mind is an important part of drawing a broad audience. Thinking outside the box and making your content inclusive can lead to increased respect and loyalty from customers, resulting in higher engagement rates. Designs that are accessible allows you to reach a larger base while potentially edging out non-inclusive competitors.
4- Optimize for SEO
As part of a social media campaign, it’s important to consider SEO when creating content. This includes using keywords to optimize for search results, making sure titles and captions are associated with topics related to your post and brand, and adding image alt text. Additionally, including hashtags that are relevant to the topic of your post can also help drive more users from search engines to your content. With carefully planned optimization tactics in place, your social media posts will be more visible on search engine results pages.
5- Build a clear visual strategy
When it comes to social media design, visuals play an important role. But for that artwork to have an impact on your followers, you must also have a well-crafted social strategy in place. This means a narrative with thoughtful timing, purpose and other strategic elements that make your visuals stand out from the crowd. Every business has its own brand identity and visual language – some just need help communicating this message effectively on social media. A style guide can be a great way to ensure you’re making the most of your visuals across all channels.
The Benefits of Using Behance
1- You Don’t Need to Create Your Own Website
Creating a portfolio website has become simpler with the advent of Wix and Squarespace, but the manual effort is still required to ensure success. Elements such as SEO and page speed must both be taken into account when preparing a website for launch. With the right guidance, building a portfolio website can be relatively straightforward; however, it’s important to consider these small details that could make all the difference in your project’s success.
2- Find Jobs
Contrary to popular belief, creative positions can be lucrative. Thanks to the internet, many of these positions can be worked remotely, and you don’t need large companies’ distribution networks to get your work featured. Finding these jobs may require a little more effort than other careers, but with the right resources and knowledge, they are plentiful. The Jobs tab on Behance is a great place to start; it offers freelance and full-time job openings for professional photographers, graphic designers, and others alike.
Social media design services
We have a team of graphic designers, animation designers, and content writers dedicated to creating content and visuals tailored for your social media platforms. Our goal is to help you drive traffic to your accounts and grow your business through functional yet attractive content, including posts, stories, videos and reels, and account banners. If you need more posts per day, we’ll work with you to come up with the best strategy based on what works best for your business.do you need social media to design services? Please get in touch with US