Memes can make your Instagram posts viral, no matter how serious. We can all admit that people use Instagram to have fun and relax. You can spice up your social media strategy by including memes. This will add variety to your content and show your humor. It will also give your brand a unique voice.
What is a Meme?
You might be interested in the dictionary definition for a meme: “An idea or behavior that spreads from one person to another within a culture.”
A second definition aligns with our common understanding: “A humorous or interesting item (such as a captioned photo or video) that is widely spread online, especially through social networks.” These items can be considered an inside joke and a way of leveraging current events, from film and television to politics to everyday life.
You can use Instagram memes to create a sense of community with your followers, show your brand values, or add a little personality to your page.
Benefits of using Memes in Your Social Media Strategy
You think memes are just for kids? Let’s change our minds!
Brands, businesses, and content creators can use memes to communicate powerfully
* Create relatable, fun content
* Personalize, give personality, and make your brand more relevant
* Ride a viral wave by jumping on top of pop culture moments
* Boost your engagement (shares, likes, comments, saves)
* Share inside jokes and a sense of community with your followers
The best thing? It’s almost free.
How to make Instagram memes that go viral?
Make your memes more relatable.
Your audience must instantly grasp a meme to make it a success. Review what your family is sharing on social media. Is there a common theme or topic? Are they mainly sharing popular culture? Are they able to share humor? Are they able to share memes? What are their core values? What are their core values? This knowledge can help you create more relevant ideas for your audience.
Share memes at just the right times
Timing is a crucial part of viral marketing. This means you must keep up with current trends and engage your audience. You should find a topic that is relevant to your area and make a meme. If the topic is present, your network will be more likely to share it widely. Over-posting, or creating too many memes within a short time frame, can harm your brand and reflect poorly on you. It’s challenging to make memes that go viral.
Invoke an emotional response.
A meme should provoke an emotion. It should make people feel curious, excited, or even chuckle. Consider what emotion you want to evoke when creating memes for your marketing campaigns. A meme can only be shared widely if it provokes an immediate and strong emotional response. To get your audience to share your content with others digitally, you must appeal to their emotions.
Use powerful visuals
The basis of memes is visuals. Memes that make a strong first impression are most popular. Keeping your visual images simple and including a healthy amount of information is essential. If you choose the right content, super-short videos, and animated GIFs can help get consumers’ attention. KnowYourMeme is a searchable database of internet meme’s offering ideas and inspiration.
Use online tools
You can create memes using software programs like Adobe Photoshop. However, other online tools make it easier to create memes. Imgflip, a popular online tool for creating memes, allows you to upload images and add text. The font can be customized, which is often an essential component of viral Meme’s. Canva is an online image editor that offers both free and paid accounts. It also has a lot of templates for creating memes in just few clicks. You can also download memes to upload in different file formats, such as PNG or JPEG.
Make your Meme
This is tricky because most real estate marketing tends to label its content sparingly. Subtle acceptance is key to a meme going viral. It is possible to include a very small source line, sometimes even a logo, but that doesn’t mean it will take away the purpose of the Meme. Even if you don’t share any branded memes, the reputation of creating and sharing positive memes can reflect positively on your brand. Your marketing strategy can benefit from ironic and humourous memes promoting positive real estate ideas.
Instagram Meme’s are the Hottest Growth Hack Right Now
ICYMI, memes are a big trend on Instagram.
Instagram meme’s can be an excellent way for businesses and brands to get a lot of likes, comments, and shares. They are relatable, pertinent, and highly shareable. The sole purpose of creating and sharing memes makes Instagram some of the most popular accounts. While memes are a very popular format, video meme’s and the shift away from perfect imagery have seen a surge in meme creation.
According to Ypulse, 55% of 13-35 year-olds send memes weekly, and 30% send them every other day.
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