Graphic design for social media is the process of visual communication with the audience is one of the most important topics. Graphic design in today’s competitive business environment is an integral part of industry and commerce. To start successfully in the world of business, communicate with the audience, sell more, provide better services, to be known and introduce your profession, you need to learn graphic design for your social media channels.
Learning social media graphic design is one of the favorite fields of many people, and it’s easy to learn. In this article, we want to introduce you to the basics.
What is graphic design?
Graphic design is a creative process in which one or more typographies, images communicate, and solve problems, and by combining signs, texts, and images with science, creativity, and taste, convey an idea, and a message to the public visually.
Graphic designers must use photos, text, and symbols to achieve their goals so that they remain in memory. However, not all jobs require artistic excitement and taste. Sometimes a designer creates a visual connection that is both elegant and reliable.
5 graphic design skills that a designer should have
The skills and characteristics of graphic designers are many and constantly growing, but five essential required skills are:
- Creativity is essential. A graphic designer must be able to create unique images and drawings. Creativity is also a type of problem-solving skill that helps to solve visual and communication problems.
- Communication skills are also important because graphic designers need to be able to negotiate and communicate with their clients and be able to convey ideas visually and coherently.
- Technology-related skills are important to combine artistic and IT skills to better product designs in different media.
- Typographic skills are essential for combining typographic forms into images that can convey a message.
- Management skills are needed to set the time and resources for a given project and to balance projects and the multiple deadlines that are set.
The basics of starting a design
Having the skill and interest is not enough to start learning this skill. You need more than luck to succeed in the affiliate business. In this part of the article, we are going to review these basic steps:
Understand the difference between talent and practice
Graphic design is not primarily about talent. You may know very successful designers who are very talented in this field, but absolute talent is not the key to success in graphic design. The most important thing in this regard is that you must be effective. It is very important to pay attention to the fact that in this area, you can go from zero to the stage of effectiveness. Of course, this requires effort, perseverance, and practice.
Learn the basic principles of design
every specialty and profession has basic rules and principles that show you the best ways to do it. Graphic design is no exception to this rule. You need to learn the basic concepts that underlie design practice. Now you may be wondering what are the design principles? Design principles are the minimum framework to achieve acceptable results in this area. that’s mean; If we follow these principles, we will be able to create attractive, effective, and memorable visual designs.
These principles are:
- the balance
- Visual hierarchy
- White space
Use the right tools
No matter how theoretically we read articles about graphic design, we cannot practice it if we do not have the right tools. The best way to learn graphic design is to practice. The following is a list of important social media tools that will help you with your designs. Having a variety of tools, both hardware, and software, can help you solve any design problems you may have.
There are many software tools in the field of design, the most famous of which is Photoshop (Adobe Photoshop), and Adobe Illustrator. In general, Illustrator is used to editing graphic images and design things like logos. Photoshop is used to edit photos and things like assembling magazines and pictures. One of the first steps you should take seriously is to learn these applications.
Getting inspired by everything you see
One of the best ways to learn graphic design is to get inspired by artists and designers. Looking closely at our surroundings makes us notice the styles and trends we are interested in. This will help us to have a roadmap in our field of activity.
In this section, we are going to introduce you to some ideas for inspiration:
Follow special designers and graphic design hashtags on social media. In the Google Images section, search for keywords like “best website design” or “logo design”. Look for a graphic design team on Pinterest.
Study resources related to graphic design or participate in free courses
Despite the advancement of technology and our ease of use of the Internet and virtual networks, we all have access to thousands of internal and external study resources and training courses. However, you can start learning graphic design on your own, then take more specialized courses if you needed them. To get started, read design books, download free software and vectors, and view practical tutorials on YouTube.
Apply for the project
If you are planning to become a graphic designer as a professional graphic designer, we suggest that you take part in the learning process practically by doing the project. If you start a project, you will face problems that you have to find your solution to. The more problems you solve, the more experience you will gain. You can search for project websites such as WeWork. If your goal in learning graphic design is to do things for yourself or your business, designing the graphics yourself is a great way to learn.
Be patient and persistent
The Internet provides many of the tools and information we need for free. Along with all the skills and equipment, patience and perseverance are the keys to success in graphic design. Certainly, there will be many challenges in your way, especially since you are still at the beginning. But by following all the above principles, you can overcome these challenges over time
In this article, you were introduced to the basics of social media graphic design. the best way to do activities in this area is to hire and do a social media graphic design project.
You can also look at our services for social media design on our social media design services page
Social media Graphic design advantages
becoming an experienced and creative designer has many advantages, such as:
- Delivering the brand message and staying in the mind
- Attract the attention of the audience
- Increase sales and profits
- The popularity and growth of social media
- Increase audience retention on the site and site ranking
- Speed in message transmission
- Remaining in the mind of the audience
Graphic designers make the most of typography, visual arts, and effective page layout techniques to achieve better results and better composition in their work.
Having a social media design system can create social media posts on all platforms in terms of color, letter shape, layout, and a cohesive set of social components that can effectively and vividly evoke the official language of a brand.