Should you animate your logo : Pros and cons

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There is no doubt that a well-done animation can add an extra level of professionalism and excitement to a company’s branding. But there are also pros and cons to consider before deciding whether or not to animate your logo. In this blog post, we will take a look at some of the advantages and disadvantages of animating your corporate identity. After reading this post, you should have a good idea of what is best for your business!

Having a good animated logo will help an audience connect more with any brand. Viewers are less likely to remember static images compared to dynamic media. So, there’s no reason why a brand shouldn’t have an animated logo, especially since many motion designers offer good, affordable services.


What’s an animated logo?

A logo is like a heart of a brand identity. It presents a personality of a company or a product and plays a significant role in a branding strategy. A powerful logo can set the connection with the target audience as well as tell the story of a brand. If graphic designers do their job right, a logo establishes an effective brand image which serves as the foundation of a successful marketing strategy.

The age of only print-focused and static graphic design has passed. Modern technology opens great opportunities and professionals need to take an advantage of it. To bring a fresh breath into a logo, design experts decided to add some motion.


Why does a brand need an animated logo?

An animated logo is a modern and dynamic way to present a brand. It can show a company’s character and transfer a certain message attracting clients. Moreover, it is a good way to stand out from competitors since an animated logo guarantees originality.

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Should you animate your logo : Pros and cons

An animated logo can help your company stand out from the competition

If you are in a field where most of your competitors have static logos, animate yours and you will instantly look more modern and cutting-edge. This could be just the thing to set you apart and attract new customers or clients. On the other hand, if everyone in your industry is using animated logos, you may want to stick with a more classic look.


Should you animate your logo : Pros and cons

Animated logos can also be used to communicate specific messages about your company

Animated logos can also be used to communicate specific messages about your company. For example, if you want to emphasize that your business is fun and playful, an animated logo could be a great way to do that. Alternatively, if you are looking for a way to communicate that your company is serious and trustworthy, a static logo might be a better option.


Should you animate your logo : Pros and cons

Animated logos can make your website more engaging

If you have an animated logo on your website, it can help to make your site more engaging overall. This is because people are naturally drawn to moving objects, so an animation can help to keep their attention focused on your site. However, if your website is already cluttered or too busy, an animation could end up making it worse instead of better.


Animated logos can help to create a strong brand identity

If you manage to create a great animation for your logo, it can help to create a very strong brand identity for your company. This is because people will remember a logo that is both visually appealing and easy to remember. However, if your animation is too complex or confusing, it could end up having the opposite effect.

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Animated logos can be expensive to create

One of the main disadvantages of animating your logo is that it can be quite expensive to create a good animation. This is because it often requires the help of a professional animator, and those professionals can be quite expensive. If you are on a tight budget, you may want to consider whether or not an animated logo is worth the cost.


Should you animate your logo : Pros and cons

Let’s take a look at the cons of logo animation

Animated logos can also be distracting

Another potential disadvantage of animating your logo is that it can be quite distracting. This is because people will naturally focus on the moving elements of the animation, which could take away from other important aspects of your site or branding. If you are worried about this, you may want to consider using a static logo instead.


Animated logos can be difficult to create

As we mentioned earlier, creating a good animation for your logo can be quite difficult. This is because it often requires a lot of skill and experience to create an animation that looks professional and polished. If you are not confident in your abilities, it may be best to leave the job to the professionals.


Animated logos can take up a lot of bandwidth

If you have an animated logo, it is important to keep in mind that it will take up more bandwidth than a static logo. This means that it could slow down your website or even prevent people from being able to view it together.


Where to use an animated logo

There is more than one way of leveraging the power of animated logos. Here are some places where you can promote your new impressive logo to stand out in the competitive business world.

  • Social networks

Video content is an effective marketing tool that is easy to share and which can be quickly found among the other content. Moreover, animated logos can be converted to the GIFs becoming effective material for social posting, so they can be shared across the social media.

  • Company website

It’s vital to make sure a website works effectively. An animated logo can improve the image of the site as well as boost its SEO (Search Engine Optimisation). Visitors will watch logo animation and by doing so they will spend more time on a page.

  • Presentations

Public figures often have to hold different presentations be it a product demonstration or a business meeting. By including an animated logo on slides, you can add the element of originality and creativity to the presentation.


As you can see, there are both pros and cons to animating your logo. Ultimately, the decision of whether or not to animate your logo is up to you. However, it is important to weigh the pros and cons carefully before making a decision.


Logo Animation

logo animation

Logo animation is a short video that loops smoothly and shows the features of your business, product, or service. A logo animation will boost brand awareness and clicks on the items included in it. We can include catchy visuals, colors, text, and audio. We design a logo animation that will suit your business.

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