If you do not follow the basic principles of graphic design, no matter how much time you spend on a design, the final result will not be high quality. Even if someone does not know anything about designing visual content, the human eye can accurately distinguish good design from bad design.
Before we get to know the design tools, there are principles and rules that, by knowing them, we will get an overview of creating visual content and graphic design.
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What are the most important social media design elements?
There are many categories, here are some of the most important social media essential elements for a graphic designer:
Know your target audience
Paying attention to this element focusing on it and spending your energy at the beginning of the work will be ultimately fruitful. You must first define the goal and then develop your social media channels based on these parameters and values. Determining your target audience will allow you to build your social media on solid ground. As we said, this step is very important and if done correctly, the risk of failure is significantly reduced.
Colors are a very powerful tool in social media platforms because it is a way to convey the content and mood of your brand and posts without saying words. The psychology of color and branding is a unique art, so be sure to choose colors for your posts that reflect your brand personality and focus.
Your brand color palettes should include two to four colors and you should use them consistently in your social media post designs. For example, coca-cola attracts a lot of attention by using red color in all social media designs.
You also need to know what color to use where. For example, using blue on a green background is not appropriate. In designing for social media, the audience’s eye contact with color and color contrast is more important and you should know which colors complement each other.
Alignment, which is one of the most important basic elements of graphic design, makes a design look more cohesive and orderly, especially in case of designs that include text. It means that the design elements are placed next to each other in such a way that the relationship between each element is clear and each element is in visual contact with the other. It makes a design look clean and skillful and the key elements show themselves in the design.
Repetition binds different elements. It can be considered a kind of monotony. The audience, at first glance at the design that has the principle of repetition, feels that the design has an identity and, order. Especially in the case of multiple interrelated works, repetition can give them a sense of unity.
Repetition includes repeating elements such as color, font, font size, and, etc. for example look at cans of different flavors of Pepsi such as lemon, mango, vanilla, and, berry. the designs of each can are different, But they are all similar in some respects. For example the position of the text and shapes and the type and size of the fonts.
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Contrast is one of the most important basic elements of graphic design, which is the best way to enhance the impact of a concept in a design. It is easily created by juxtaposing two contrasting elements. Using contrast draws a lot of attention to social media posts. This contradiction can include the following:
- Large font VS Small font
- Classic Font VS Modern Font
- Thin lines VS Thick lines
- Cool colors VS warm colors
- Dark colors VS bright colors
- Musted colors VS vivid colors
- Horizontal Elements VS Vertical Elements
Another benefit of contrast is that it conveys the importance of each element to the audience. Do not forget that the contrast must be clear. Using contrast draws a lot of attention to social media posts.
Hierarchy is another basic principle of design. It is like ranking and arranging elements correctly based on importance. All elements of a design must be in a hierarchy. Elements such as:
Title, Image, Sub-headings, Announcements and, etc.
To follow the principle of hierarchy, you must first determine the priority and importance of the elements you want to use in your post. Then decide on factors such as position, color, size, contrast, and, etc.
When you are using visual hierarchy on your social media posts, you’re guiding your audience through the visual information from your post. Usually, it is based on the Gestalt principles—the mind “informs” what the eye sees by perceiving a series of individual elements as a whole.
the seventh element of graphic design is balance. balance can be created in a variety of ways, such as symmetry in graphic work. In fact, balance means the right division of elements in a design.
Each element you put on a page has a weight. Weight can come from color, size or texture. Putting all the visual elements in one part of the design is like putting all the furniture and chairs in one corner of the room; You can not collect all the heavy elements in one area of your composition. Balance means that the weight of the elements is the same all over the page. The balance in the design gives the viewer a sense of confidence and credibility.
Typography is the art of typing to achieve a visual language. It is an art in which the designer tries to create a visual language for typing by changing the elements of the text, such as size, letter spacing, letter shape, line spacing, paragraphing, and, etc.
Just as a beautiful text and appearance can attract the audience. An inappropriate text or appearance can significantly affect the audience. When inappropriate text and fonts are used, the user will not want to read the text and will leave regardless of the goods and services. Brands use typography as a powerful tool to turn text into an effective image to attract an audience on social media, it also makes it easy for them to access information. The transparency and readability of the information attract an audience and they spend more time reading your content. Take the time to design typography with different fonts and sizes so you can choose the best one for your design. Just remember most times simple fonts are better.
Use your brand logo consistently
Keep your logo position and size constant for all your social media graphics. If you want to change the position to fit a particular type of design, make sure it is aligned to the right, center, or left.
The size of your logo should never overwhelm your design, and it is also important that it is not too small. Set the minimum size of your logo and use the same size for everyone. Never stick your logo on the edge of your design and Always leave some white space around it to look good.
Optimize the design of your posts for different social media
Being on different social media platforms will make your brand better known. Note that each social media image has specific dimensions for its post images.
Designing visual contents for all of these social media can time-consuming. To create and use templates for different types of posts like Quote posts, Educational posts, Blog posts, etc.
Visual graphic design for media is a specialized job. It is important to be aware of the elements of social media design to achieve the best results. Good design is not just about creating graphics that look beautiful, it is also about learning how to articulate meaning and engage the audience in a fast-moving social media environment.