Social media for businesses is not simply about selling products or services. It’s also a powerful tool for connection, inspiration, and building relationships! To do this successfully, part of the mission on social media becomes speaking to your audience in a language they understand – and on visual platforms like Instagram and Pinterest, that’s accomplished through design.
Graphic design language evolves year over year, with many trends coming and going, and a select few standing the test of time. The trends that do become popular for a time reflect what people care about most, and by using these elements of graphic design, brands can build recognition and familiarity with their audience!
2022 is just around the corner, and that means it’s time to start thinking about the social media design trends that will be popular in the coming year. Keep in mind that these trends are just predictions – they may change based on what happens in the world over the next few years. But if you’re looking to stay ahead of the curve, here are some trends to keep an eye on!
Table of Contents
1 – Minimalist Design
We’ve been seeing a trend towards minimalism in all areas of design over the past few years, and social media is no exception. Expect to see more designers embracing simplicity in their work, using clean lines and negative space to create eye-catching compositions.
This trend is likely to be popular with brands that want to convey a sense of sophistication and refinement. But it can also be used to great effect by more playful brands, using minimalism as a way to contrast against the busyness of social media feeds. On this basis, here are 6 ways to adopt a minimalist approach to social media.
- Identify your reasons for using social media
If you create accounts just for the sake of being on a certain platform, your social media behavior will consist of aimless scrolling sessions with no end in sight.
Once your goals are clear, you will know what kind of platform you should be using.
- Identify your reasons for using social media
If you want to regulate your social media behavior, start by limiting the number of platforms you’re on. Don’t get caught in the buzz every time a new service hits the internet. Carefully choose the platforms that fit your goals and priorities.
- Choose your friends wisely
Whether it’s Facebook, Linkedin, or Messenger, there’s no point in connecting with hundreds of people you don’t know. The same goes for people you’ve met once in a bar in 2012.
Choose your connections according to the rules and goals you set for your social media behavior. Why are you using social media? Does this connection make sense in the broad context of your social media usage?
- Carefully curate follows and likes
On par with virtual friends, follows and likes should be chosen deliberately. Don’t like every single page that pops up on your feed. Curate your likes and follows according to categories you are passionate about.
- Set a daily time limit
Set yourself a daily time cap and do your best to stick to that restriction. This will work wonders for your productivity and also foster your minimalist mindset.
- Embark on a social media detox from time to time
What does this entail? Simple, full-on abstinence from social media. I know, this is very hard in the 21st century. I usually go on a 3-day social media detox jaunt once a year. So far, it has always surpassed my expectations.
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2 – Bold Colors and Patterns
With minimalism on the rise, designers are looking for ways to add interest and personality to their work. One way to do this is by using bold colors and patterns. This trend can be used in a variety of ways, from brightly-colored illustrations to patterns that add texture and depth to a design.
This trend is perfect for brands that want to make a statement on social media. It’s also a great way to add some visual interest to an otherwise simple composition.
- Use a neutral background to highlight what’s important
On the contrary—the colors, and perhaps, more importantly, the lack thereof, convey an important message. Miro’s tool offers increased productivity in a professional environment, and it promises to help you focus on what’s important.
- Explore the power of analogous schemes
If you mean no-nonsense, an analogous color scheme is a way to go. The dark moss green and grayish ice blue instantly teleport your mind to the mountains even without seeing the context.
- Let one hue dominate
You can go even more basic than an analogous color scheme—using just one color and experimenting with different intensities for adding depth.
- Bring back the classics
Not necessarily a combination that follows the principles discussed at the beginning of the article, but it’s a real classic, so we can’t ignore the red, black and white combo when talking about the best color combinations.
3 – Animated Content
As social media platforms continue to evolve, we’re seeing more and more opportunities for designers to create animated content. This includes everything from simple GIFs to full-fledged video productions.
Animation is a great way to grab attention and add personality to a social media post. It’s also a great way to convey information in an engaging and visually-appealing way.
4 – Typography
As always, typography will be a key part of social media design in 2022. Expect to see designers using more creative and interesting fonts than ever before, combining them with textures and patterns to create eye-catching designs.
This trend is perfect for brands that want to add some personality to their social media presence. By using unique fonts, you can set your brand apart from the competition and make a lasting impression on your audience.
So those are just a few of the social media design trends we can expect in 2022! Keep these in mind as you plan your next online campaign – they’re sure to stand out from the crowd.
5. Anti-design
Anti-design is an approach that bucks the rules of conventional design in favor of challenging, experimental layouts. In web design, this means doing away with the clean, symmetrical, grid-based layouts so commonly seen in today’s websites in favor of loud colors, and crowded, asymmetrical design. Anti-design encourages exploration and experimentation and is meant to push the boundaries of what it means to be a useful and engaging website.
6.3D illustrations
3D illustrations continue to flourish in the web and digital design world. The use of illustrations in UI design is not a new design trend it has been popular for some time now, however, with hyper-realistic 3D graphics that blur the gap between digital and physical, we are seeing a rise in the popularity of 3D illustrations alongside 2D illustrations in web and graphic design.
7.90s wistfulness
It’s common for trends to repeat themselves in cycles of 20-30 years, but with the fast-growing rise of TikTok and design experts reporting on micro aesthetics, we’re seeing a slew of niche ’90s looks reappearing.
8. Maximalism
all about rejecting simplicity and embracing excess. Drawing a lot from antidesign, maximalism over-saturates the senses with bold color combinations, contrasting patterns, layered images, and repeated motifs. Over the next year, we expect maximalism to further dial up the quirkiness and color factor.
9. Fantastic doodles and muffled inclinations
contrary to popular notion, you don’t usually want vibrant, in-your-face colors to get the eye of your audience on social media. Muted gradients use hues that have been saturated with a touch of black, white, or any other complementary color. this is why they appear to be softer and extra organic at the same time exuding calmness and evoking an experience of nostalgia.
10. Quotes
12.Y2K
13. Inclusive imagery
With an expanded cognizance of range, equity, and inclusion in advertising (and rightfully so), it makes sense that more digital belongings will function in diversity. In 2022, we anticipate peering marginalized agencies to enjoy extra representation in visuals.
14. Flat icons and illustrations
In 2021, flat icons and illustrations were trending. brands used these playful pics to speak their messages in a visually appealing way. no longer simplest are they exquisite for capturing interest and storytelling, however, they’re also effective for highlighting the precise identity of your brand.
while icons and illustrations may be of various styles, in 2022 more designs gets their thought from Ukiyo-e artists of Japan’s Edo length, a style of revealed paintings used on hand-carved wood blocks. Key features consist of bold outlines, comparable tones and colorations, and exaggerated facial expressions.
15. Grunge revival
Social media posts with granular textured backgrounds, shadowed snapshots, scribbled handwriting, and collages that you would typically locate in magazines will pop up more in feeds.
It’s emotive. It looks as if it’s been preparing prepared quickly, carelessly, and forcefully. matters that younger goal audiences find attractive.
16. Expressive lettering
In 2022, typography might be a whole lot more experimental. suppose incongruous styles, structureless bubbles, laugh elements, new shades, and thoughts-bending shapes.
17. Escapism/summary surrealism
Billionaires aren’t the best ones who can get away to space in recent times. In 2022, get geared up to peer greater image designs on social media a good way to deliver you to settings with a purpose to excite your senses.
18. B randed memes
every other manner to maintain things lighthearted is to create your personal branded memes.
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