There are several social media tools available to help you create and manage your content. From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time.
Here are a few of the most popular ones:
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– Hootsuite:
Hootsuite is a tool that allows you to manage all your social media accounts in one place. You can use it to schedule posts, track analytics, and more.
Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role.
With just one platform users can do the simple stuff like curate cool content and schedule posts up to managing team members and measuring ROI.
There are several different plans to choose from, from a single user plan up to a customized enterprise account that’s suitable for much larger organizations.
Pros :
-The ability to manage all your social media accounts in one place
-The ability to track analytics
-The ability to schedule posts
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Cons:
-The interface can be overwhelming for beginners
-There is a monthly fee for some features
cost :
-The basic plan is free, but the pro plan starts at $19/per month
– CoSchedule:
CoSchedule is a tool that helps you plan, publish, and optimize your content. It also has features to help you manage your social media accounts and track your content performance.
Most of the social media marketing platforms we look at the place their emphasis on scheduling social media messages across your various social media accounts. CoSchedule does offer this. However, it is much more. At its cheapest and most simple level, it helps you organize your blog posts and social media. The higher-priced tiers, however, offer a full online marketing suite, where you can create and schedule all of your marketing activities.
CoSchedule caters to businesses of all sizes. However, it particularly focuses on organizations that run a blog or at least a frequently-changing website.
At its bottom end, it offers the Marketing Calendar for solopreneurs, bloggers, startups, and small businesses. This blog and social media editorial calendar is a cut-down version of the full product that recognizes the limited needs of smaller organizations.
Pros :
-The ability to plan, publish, and optimize your content
-The ability to track your content performance
-The ability to manage your social media accounts
Cons:
-Some features are only available with a paid subscription
-The interface can be confusing for beginners
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cost :
-The basic plan is free, but the pro plan starts at $49/month
– SocialBee:
SocialBee is a tool that helps you automate your social media content. It allows you to schedule posts, track analytics, and more. The categories management functionality in SocialBee lets organizations creates multiple categories to organize and recycle content, edit posts using images, texts, and links, and approve, reject or assign posts to different social accounts. It offers a variety of features such as custom links, keyword search, RSS feed, bulk editor, post preview, multiple user accounts, data import, and more. Administrators can also schedule posts by date or time and receive notifications for failed actions, empty categories, media import status, and more.
Pros :
-The ability to automate your social media content
-The ability to schedule posts
-The ability to track analytics
Cons:
-There is a monthly fee for some features
-The interface can be confusing for beginners
cost :
-The basic plan starts at $19/month, but the pro plan starts at $99/month.
– Sprout Social:
Sprout Social is another tool that helps you with content creation, scheduling, and performance tracking. It also has some social media management features, such as listening and reporting.Sprout Social is best known for its visual user interface. It’s easy to see engagement or tracking results at a glance through charts and tables. You can schedule posts and reply to them from within the tool.
Pros :
-The ability to help with content creation, scheduling, and performance tracking
-The ability to listen and report on social media activity
-The ability to manage multiple social media accounts
Cons:
-The monthly fee is higher than some other tools
-Some features are only available with a paid subscription
cost :
-The pro plan starts at $99/month.
– BuzzSumo:
BuzzSumo is a tool that allows you to see the most popular content on social media. This can be useful for finding content ideas or identifying trends.
To provide the content that people want to know, you need to know what is popular. It can take hours to scan all the various social sites to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyze content and find out what is already working in your area can be priceless to a marketer to help sharpen your focus and give you direction. Buzzsumo is that tool.
Pros :
-The ability to see the most popular content on social media
-The ability to find content ideas
-The ability to identify trends
Cons :
-The interface can be confusing for beginners
-There is a monthly fee for some features
Cost :
-The basic plan is free, but the pro plan starts at $99/month.
VistaCreate :
With VistaCreate, you can create professional-looking visuals for your social media content in minutes with no design experience needed. Simply choose a template, add your text and logo, and download or share your image.
Pros :
-The ability to create professional-looking visuals without any design experience
-The ability to easily add your text and logo
-The ability to share or download your images
Cons:
-There is a monthly fee for some features
-The interface can be confusing for beginners
cost :
-The basic plan starts at $9.99/month, but the pro plan starts at $19.99/
Adobe Creative Cloud Express :
Adobe Creative Cloud Express is a free app that gives you access to some of the same tools used by professional designers. With this app, you can create graphics, videos, and more for your social media content. Adobe Express makes it easy to get started with tons of professionally designed templates and assets for social media content, logos, and more. Feel like you’ve got the help of a trusted designer in your corner with the entire Adobe Stock* royalty-free photo collection plus a full library of Adobe Fonts at your fingertips.
Pros :
-The ability to create professional-looking visuals with the same tools used by professionals
-The app is free to download
Cons:
-Some features are only available with a paid subscription
cost :
-The basic plan is free, but the pro plan starts at $9.99/month.
Desygner :
Desygner is another free app that allows you to create professional-looking visuals for your social media content. With this app, you can choose from a library of templates or design your own graphics from scratch. esygner is marketed as a user-friendly design tool for non-designers. It’s pitched at bloggers, content writers, social media marketers, and others who may require a little design work but won’t necessarily need expensive tools or have the skills to use them.
Pros :
-The ability to create professional-looking visuals with a library of templates
-The ability to design your own graphics from scratch
-The app is free to download
Cons:
-Some features are only available with a paid subscription
cost :
-The basic plan is free, but the pro plan starts at $9.99/month.
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