The Ultimate Guide to Fintech Social Media Marketing

The Ultimate Guide to Fintech Social Media Marketing
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Are you looking to improve your fintech social media marketing? If so, you have come to the right place! In this ultimate guide, we will teach you everything you need to know about social media marketing for fintech companies. We will discuss how to create a successful strategy, which channels are best for Fintechs, and how to measure your success. Let’s get started!

Fintech social media marketing can be a great way to connect with your target audience and promote your brand. However, it is important to create a strategy that will work for your specific company. There are a few things you should keep in mind when creating your strategy:

– Who is your target audience?

– What are your goals?

– What are your channels of choice?

– How will you measure success?

Once you have answered these questions, you can start creating content and campaigns that will reach your target audience. Here are a few tips for each channel:




Twitter is a great platform for promoting news and events, as well as connecting with customers. Fintechs can use Twitter to share blog posts, images, and videos. You can also use hashtags to reach a wider audience.

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Facebook is a great platform for building relationships with customers. Fintechs can use Facebook to share articles, images, and videos. You can also run ads to target specific customers.



LinkedIn: LinkedIn is a great platform for BtoB marketing. Fintechs can use LinkedIn to share articles, images, and videos. You can also run ads to target specific customers.

Once you have created content for each channel, it is important to measure your success. You can do this by looking at your engagement rates and website traffic. You can also use Google Analytics to track your progress.


At its maximum primary, Instagram is a social networking app that lets  its customers share images and motion pictures with their pals. The app may be downloaded without cost from the standard app stores and takes delight of the region on many a young individual’s (and older!) telephone.


How to measure Social media impact?

 How to measure Social media impact?

Social media has had a huge impact on the way we live our lives. Not only is it a great way to stay connected with friends and family, but it is also a powerful tool for businesses. In order to measure the success of your social media campaigns, you need to track three main metrics: engagement rate, reach, and website traffic.

Engagement Rate:

The engagement rate is simply the number of interactions (likes, shares, comments) divided by the number of impressions. This metric tells you how engaged your audience is with your content.


The reach is the number of people who saw your content divided by the number of fans or followers you have. This metric tells you how many people saw your content.

Website Traffic:

Website Traffic: Website traffic is the number of visitors to your website divided by the number of people who saw your content. This metric tells you how many people visited your website as a result of your social media campaigns.

 What are the FinTech tools used for?

Fintech marketing tools are utilized for a variety of purposes such as;

  • Boosting customer retention.
  • Initiating traffic.
  • Increasing business growth.
  • Establishing trust with customers.

 How to measure Social media impact?

Best tools for social media tracking :

– Followerwonk

– Hootsuite Insights

– Google Analytics

– Sprout Social

– Klout

– Simply Measured


Fintech Companies That Are Doing Social Media

social media marketing is difficult. most Fintech social media money owed is focused on “publicity” as opposed to “engagement”.

Many Fintech companies seem to be scared to allow their creativity to flow and do something different. Many social media accounts comply with a cookie-cutter approach.

I agree with outsourcing social media management is what creates this cookie cutter (for this reason why I now do not do social media).

most of the top social media debts are doing giveaways


then let’s check some good ones which they do their best:


Cashapp and stash on Twitter

Their Twitter strategy seems to focus mainly on giving away free money. Although many might disagree, giveaways are a great way to boost engagement and build customer loyalty

ANNA money on Twitter

it’s uncommon because maximum Fintech Twitter accounts serve as customer support debts or as a way to promote their product or content materialright here we’re seeing ANNA money tackle a sassy, humorous, and direct tone of voice that could resonate higher with SME proprietors.

Listen to money matters Facebook group

the satisfactory way to apply FB in your social media method is to set up a Facebook institution

pay attention to money matters isn’t always exactly a Fintech company; it’s greater like a monetary education internet sitesimilar to Nerdwallet. It turned into founded by Andrew Fiebert, who co-hosts the podcast with Matt Giovanisci and manages the website, and the FB institution is tremendously energetic.

Cleo on Instagram

Cleo takes their chatbot to another degree by being extra “sassy” to their clientsmuch like ANNAMoney, they may be the usage of a completely specific TOV with a purpose to best enchantmentsure section of the populace.

Affirm on LinkedIn

Some may argue that LinkedIn is not exactly a social media account, which might explain why most companies don’t bother with doing something unique. I did locate one Fintech business enterprise doing something special and exciting on LinkedIn: affirm, a buy Now Pay Later business enterprise based totally inside the US.


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Social media has become an essential part of business, and Fintechs are no exception. By using social media to connect with your target audience, you can promote your brand and products more effectively. We hope this ultimate guide has been helpful! Are you looking for more information on social media marketing? Check out our other blog posts!


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