What is the user flow?
The user flow refers to the actions the user takes while interacting with your product. This product could be any product, from your website or app to your service or product.
How will you proceed if you go to a supermarket to purchase eggs? The entrance will lead you to the dairy section. You will then proceed to the billing counter after you have received your eggs. Then you will pay for your product and exit through the exit door. This was how you would purchase your desired items.
Similar to the previous example, User flows are created when they follow a specific path to accomplish a set of goals or perform a task.
According to Smashing Magazine, some of the most common user flows are:
- Paid advertising is a user who comes from a Google AdWords or banner ad.
- Social media – A user a friend refers to on a social networking site.
- Email – A user who has received an invitation or email newsletter from you.
- An organic search is a user who comes from a deep link found by a search.
- Press or news item – A user referred to in the news or a blog post.
How does user flow work?
The user flow we’ve been discussing is only theoretical. To fully comprehend the interaction the user may have with your product. However, you must create a visual representation showing all possible user flows. User flow tools are here to help. These tools provide a visual representation of the user flow. These tools guide the user flow schematically.
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Why is it essential to use user flow tools?
You may be wondering why user flow tools are so necessary. Ask yourself the following question: Why do you create your products (websites, applications)?
You want to provide a great experience for your users. To do this, you must clearly understand the interactions your users can have with your product. User flow tools will provide a diagram showing all possible interactions. Once you clearly understand the user flow, it is possible to improve the user experience.
How to present user flow?
Next, use user flow tools to create user flows for each target user group. This can be done on paper or digitally with Justinmind’s sketching kit. This kit includes all the elements necessary to draw user flows and allows you to build your future designs quickly.
To ensure your user flow is on track, answer these questions for each flow.
- What is the user required to do?
- Is your user flow helping them or hindering them from moving forward?
- Is the user able to complete the task with enough information?
Once you clearly understand your user flows, you can map them to conversion channels. Conversion funnels are a way to align user requirements with business goals, creating value all around.
The key to ensuring that users convert and return is optimizing the conversion funnel. The conversion flow will be visualized in context to help you guide your users.
Next, you need to build wireframes and prototypes. Test your conversion funnel with real users. To validate your conversion funnel, you can do A/B testing using different user flows.
Best tools for creating user flows
Flowmapp: Plan customer journeys and manage user flow
FlowMapp can be used to create professional customer journeys and user flows. It’s worth a look. FlowMapp allows you to create user flow diagrams ranging from simple schematics to highly detailed wireframes.
FlowMapp’s online tool for user flow design was originally designed to create sitemaps. You can upload images, modify elements that you have added, and connect all the necessary connections.
Price point: No cost. Paid version $8-179 per Month.
Wireflow: an online flow tool that allows users to create their own flows.
Wireflow allows you to create user flow prototypes online in minutes. It is free and open-source. Wireflow was created to make user flow planning easier at the early stages of product development.
Although it is fundamental, Wireflow includes many functions that you would need to create user flows diagrams. These include more than 100 flow elements in 10 categories; real-time collaboration and live chat.
Omnigraffle: The power user’s diagramming option
Omnigraffle, a long-standing favorite of Mac users, is a powerful tool that creates “precise and beautiful graphics.” Omnigraffle can also be used to create wireframes and user flow diagrams. Omnigraffle’s many element libraries, including reusable elements, auto layouts, and stencils, make it a comprehensive diagramming tool.
It’s a wonderful piece of software, but it may be too much for UX designers who are only interested in creating user flow diagrams. It is only available for Mac.
Price point: $99
Justinmind: Create and test user flows with our prototyping tool
Justinmind, a prototyping tool that works on both web and mobile, allows users to create their user flows and view their conversion flow in context.
Users can access a full set of tools for creating user flow, including usability testing tool integrations and a powerful scenario creator.
Drag and drop elements onto the canvas, and users can view their progress on any browser or device during the design process. Justinmind’s Events tool allows users to make their ScreenFlow interactive.
Teamwork, versioning review, and comment features make it easy to work with your team. The best part? Justinmind’s app wireframe tool can be used on a desktop. We’re secure and don’t need to worry about your internet connection.
Price point: No cost. The paid version is $19 per Month.
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Timblee: Create beautiful flow diagrams for your users
Timblee map tool allows you to create interactive, visual workflows and sitemaps. The intuitive drag-and-drop canvas makes it easy to create flow diagrams. This is great for new designers who are just starting with user flow. By creating subpages, users can dive into the interaction of each page.
Timblee supports collaboration with a comments system, feedback system, and versioning history. Price point: 14-day free trial. Pricing starts at $9/month.
Gliffy: Fast user flow sketching
Gliffy is one of the first apps to be available in the Atlassian Marketplace. This adds a little depth to the web-based flow tool market. Gliffy allows you to communicate “at the pace of ideas,” drawing user flows using their drag-and-drop editor.
You can choose from various forms or use one of the many themes and templates they offer. It is an integrated user flow tool with JIRA and Confluence and allows for collaboration. However, you can quickly share user flows using a URL.
It’s easy to choose who can see your user flows, edit them, or leave comments. The track changes feature reminiscent of Microsoft Word’s red-tape precision.
Price point: $7.99/month or to share with groups: $4.99/user per Month
Lucidchart: Sketch out your user flow diagrams
Lucidchart allows you to create and share user flow diagrams online. It offers a wide range of templates that can help with various tasks, such as brainstorming, defining user flows, project management, and collaboration with stakeholders. Price point: $8.95 per Month.
Lucidchart offers a group chat feature and comments so everyone can work together and get up to speed. It is responsive and built on HTML5 as well as web standards. It works with all major browsers. This tool would be even more powerful if it had a more comprehensive range of templates.
Mural: co-author user flows
The mural can be used to brainstorm and also as a flow tool. It provides a collaborative, shared environment that is conducive to co-authoring. It also includes various text elements and connectors, making it ideal for demonstrating flows, user decisions, and screens.
Mural has a large icon library and an easy drag-and-drop editor that allows you to drag images onto the board. For complete control of your flow, you can also do freehand sketching or drawing.
We also like the control they offer over collaboration. The super lock feature allows you to ensure that only authorized users can make edits and that the user flow is locked for all others. You can also use the private editing mode to test new formulas and share your final edits with the team.
Price point: $12 per Month
User Flows: A Sketch plugin
You can download the “user flows” plugin to use Sketch for quick user flows. The plugin converts Sketch artboards to diagram-ready wireflows. However, Justinmind-Sketch integration allows you to import your artboards directly into Justinmind so you can create user flows that way. This plugin can be useful if you quickly preview wireflows before importing.
Price point: Free – Used in conjunction with Sketch
Miro: The whiteboard user flow chart tool
Miro is an online collaborative whiteboard that can be used to create user flows. It provides all the elements needed, including circles, rectangles, triangles, and connector lines with arrows.
Miro, which is an essential tool for user flow tools, is ideal for remote collaboration. It integrates easily with Google Suite and Slack as well as Microsoft Teams, Dropbox, JIRA, and Microsoft Teams. You can sign up for the enterprise version quickly and without any commitment.
Price point: Free version for unlimited users, with 3 diagrams. Otherwise, $8 per Month.
Ui UX design services
Our Ui UX design services help you improve your user’s experience and let them enjoy checking out your website or application. We help make your interfaces more user-friendly and efficient. UI/UX design services can also help you gather valuable feedback from customers to improve your product or service.
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