Top 6 Hotjar alternatives

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If you’re considering software solutions similar to Hotjar, it’s important to investigate their features and weigh the options to determine which solution is right for your business. Session Replay Software is an increasingly popular technology offering split URL testing, data analysis, and search box functionality. Top alternatives and competitors to Hotjar include Glassbox, Mouseflow, Content square, Smartlook, and more. Our list of the top 10 alternatives & competitors looks at reviews from current & former users in industries like Marketing & Advertising, Computer Software, & Internet so you can make a confident decision about which product works best for your business.

1- Heap

Heaps are complete binary tree-based data structures designed to have specific ordering properties. To understand how they work, it is important to first have a strong understanding of trees. There are two different types of ordering for Heaps: Max-Heap, where the value of each node is less than or equal to its parent with the greatest value at the root, and Min Heap where each node’s value is greater than or equal to its parent with the smallest value at the root. Both conditions must be true for all subtrees.

2- Mouseflow

Mouseflow is an innovative behavior analytic tool that provides a wealth of data about your website users. With Mouseflow you can gain insightful information about your visitors’ clicks, have access to 6 types of heatmaps for each page, monitor funnels and drop-off points, use form analytics to hone lead generation, launch feedback campaigns, and more. Additionally, Mouseflow offers powerful filtering options in all plans which allow you to quickly identify and fix friction scores, saving you time and effort. Over 210.000 digital marketing professionals are already taking advantage of the features that Mouseflow has to offer.

3- Glassbox

Glassbox is an analytics tool that enables enterprises to monitor customer interactions on websites and mobile apps. The tool captures detailed insights about every customer journey, providing companies with the visibility needed to optimize their digital experiences for customers. Glassbox enables organizations to gain a unique understanding of customer behavior and identify ways to improve their interactions.

Glassbox has a great feature in the form of customer journey mapping. Utilizing session recordings, Glassbox can generate visual representations that track customers’ movements in real time. These maps give you an insight into when and why customers abandon a journey, allowing you to remedy this and subsequently increase conversion rates.

4- Contentsquare

Setting up a data layer and tag management for back-then start-up Beerwulf was quite the challenge. But with Contentsquare, all it takes is one main tracking tag to automatically collect user interactions across your website, with an additional e-commerce-based tagging option as well. And even better, Contentsquare generates these custom tags for you – all stored in a supportive environment with access to their professional implementation team. Optional extra tags ensure that readers get the most tailored experience possible.

No matter what size your organization is, everyone likely has their fondness for sharing insights – whether it’s preferring pie charts or bar graphs. While there are many tools you can use to better visualize data consistently like PowerBI and Tableau, these, unfortunately, require spending time to create the proper reports. In Contentsquare our different analysis modules each employ visualizations that have been optimized for each particular analysis, while they might take some explanation the first time you see them, like the customer journey ’sunburst’ you will quickly become familiar with them and their consistency across your organization will be maintained over time.

5- FullStory

FullStory is a digital experience platform that captures customer interactions with websites and web applications. It helps you understand how your customers use product features, as well as log JavaScript errors and performance data for debugging purposes. Users can detect individual customer frustration and engagement levels through Rage Clicks and Heatmaps respectively, to create a better experience. Lastly, FullStory integrates with workflow applications like Slack, Trello, Jira, and more to provide session links & notes for deeper analysis.

6- Smartlook

Smartlook is an analytics platform designed to provide insights into the website and mobile app user behavior. It collects telemetry data and client information with a simple Javascript snippet, which is then used to assess the customer journey through features such as recordings, events, funnels, and heatmaps. Smartlook doesn’t just collect data but processes it to give comprehensive feedback on product engagement for websites or app users.

Smartlook also offers premium data collection capabilities with the Smartlook API. This includes custom events, click props, and user identification, which require direct code access to get everything set up properly.

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Setare Afsharzade
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