What is Aesthetic-Usability Effect, and How its works?

What is Aesthetic-Usability Effect, and How its works?
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Origins of the Aesthetic-Usability Effect

In 1995, the first study of the aesthetic-usability effect in human-computer interaction was done. Kaori Kashimura and Masaaki Kurosu, Hitachi Design Center researchers, tested 26 ATM UI variations. They asked the 252 participants to rate each design based on their ease of use as well as their aesthetic appeal. The correlation between participants’ ratings for aesthetic appeal and perceived ease-of-use was stronger than that between their ratings for aesthetic appeal, and actual ease-of use. Kurosu and Kashimura concluded users are heavily influenced by the visual appeal of an interface, even when trying to assess the system’s functionality.


What is Aesthetic-Usability Effect?

The Aesthetic-Usability Effect is a phenomenon where users perceive more aesthetically pleasing designs as being easier to use. This means that when a design looks good, it can also make the user experience better. By increasing the visual appeal of your product or website, you can make it easier for users to understand and navigate through it. In addition, studies have shown that aesthetically pleasing designs tend to foster a feeling of trust among users and increase their satisfaction with the product or service. However, this effect works both ways; if a design is too cluttered or difficult to understand, users may be less likely to complete tasks or find what they are looking for. Therefore, while aesthetics are important in creating an effective usability experience, it is important to make sure that the design still serves its primary purpose.

Ultimately, the Aesthetic-Usability Effect is an important concept for designers and product creators to understand in order to create effective, enjoyable user experience’s. By leveraging principles of aesthetics such as color theory, typography, and layout, you can create a pleasing visual experience that also makes it easier for users to interact with your product or website. This will help to ensure that your users have a positive experience and are more likely to use your product again in the future. In conclusion, it’s essential for designers and developers alike to consider the Aesthetic-Usability Effect when creating digital products or websites. Applying concepts from color theory, typography, and layout design can help to create an aesthetically pleasing user experience that is also easy for users to understand and interact with. Doing so will ensure that your product or website has the best chance of success in the long run.


Interpreting user positive comments about visuals during user research

It is crucial to understand the aesthetic-usability effect in order to make decisions about resource allocations during product-planning. However, it has important implications for interface evaluation. This effect must be identified by user researchers and interpreted during usability testing.

It’s a positive thing when the aesthetic usability effect is real for your users. This means that your team is making a good investment in designing a beautiful UI and it’s connecting with your target audience. It can also prevent you from identifying usability problems if the aesthetic usability effect occurs during user research.

It is possible to identify instances of the aesthetic-usability effects during user research by paying attention to what users do and how that relates to their.

Let’s say we are facilitating a qualitative usability-testing session in person. The participant struggles through a few tasks, but the final feedback is a general comment about the interface’s attractiveness.

We should consider three options when we hear feedback like this.

  • A participant may feel under pressure to leave comments on anything. It is often easier for users, especially novices, to provide feedback about the visual design of websites.
  • A participant may feel under pressure to praise the site. This is a common occurrence when participants feel they were involved in the creation of the site.
  • Interfering with aesthetic-usability is a problem. Let’s assume we eliminate the first two possibilities. We think the user is happy in the session, and doesn’t feel under pressure to give compliments or say anything. This could be an example of the aesthetic-usability impact. Although there are obvious usability issues that need to be addressed, it is a sign of how our visual design might be working.

After determining why the user is positive about visual design following a negative experience, it’s possible to try and solve the problem.


You can’t be nice without pressure.

Sessions will be a good opportunity to show your natural desire to please. This can be avoided by separating yourself from the things you are testing.

  • Be clear before you begin each session. Remind them that the site was not designed by you (even if they were a technical researcher on the design team). Also, that you are there to learn from participants and that any negative comments will not hurt your feelings. False praise is more valuable than hard truths.
  • As much as possible, try not to react emotionally to comments made by others in your body language or face. It is more difficult than it sounds and requires practice. Keep a pleasant, nonthreatening, and mild manner.


You can help by your comment.

Some people find silence uncomfortable. You can reduce the pressure on your participants to speak by creating a low-stress atmosphere early in your session.

  • Participants should be reassured that they are doing and saying something helpful.
  • Be aware that communication between moderators and participants is not the same as regular conversation . The right amount of silence is part the process.
  • Participants should be given ample opportunity to speak up during the session. Ask open-ended questions and don’t force them to do so if they don’t have much to offer.



Visual design that aesthetic appeal’s to users can have the effect of making your website look professional, orderly, and well-designed. A visually appealing website is more attractive to users, and they are more willing to deal with minor usability issues. This effect can also influence user comments during research. Listen to users’ comments, but first and foremost consider what they do.

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Ui UX design services

Our Ui UX design services help you improve your user’s experience and let them enjoy checking out your website or application. We help make your interfaces more user-friendly and efficient. UI/UX design services can also help you gather valuable feedback from customers to improve your product or service.

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