What is layout grid?

layout grid
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Layout design is all about aligning and positioning visual elements to create meaning within a composition. A strong layout should maintain harmony between your design’s components and also create balance from page to page. Grids are essential for this as they provide structure within any design, whether it’s an infographic, presentation or anything else you can think of. Here at Visme, we use grids to create the templates our users love, no matter what type of project they’re working on.

Layout grid is a crucial piece of any web design, providing structure and organization to the page. It divides up your content into columns and rows, making it simpler for readers to browse and find what they are looking for. The use of layout grid helps maintain visual appeal while also creating a user-friendly interface. In this blog post, we’ll examine the advantages of using layout grids in web design, as well as offer suggestions on how to successfully implement it on your own website. Whether you’re new to blogging or more experienced with design best practices, understanding how to deploy layout grids can significantly improve the look of your blog or Website.


Why do we use a layout grid?

Layout grids are beneficial for creating a logical and visually pleasing structure to display content. It enables designers to arrange elements more effectively and make them easier to read. Additionally, grids can provide balance in designs by allowing elements to be consistently spaced out. Ultimately, grid systems result in more organized designs and improved user experiences.


Some of the benefits of using layout grids include:

1. Consistency: 

Layout grids are an essential tool for designers, providing an orderly structure to page content and settings. Through adherence to a uniform grid system, designs maintain consistency in functionality and look.

2. Efficiency:

A layout grid is a powerful tool for streamlining the design workflow. This versatile structure simplifies sorting and organizing content, saving time and energy during production.

3. Flexibility:

Layout grids provide maximum flexibility to ensure your design can be adapted to different screens sizes and resolutions. This makes them well-suited for responsive design applications.

4. Visual hierarchy: 

Grids can be extremely useful for organizing content, as they provide a visual hierarchy. This helps differentiate the relative importance of various pieces of content and makes it easier to consume information quickly.

5. Balance: 

In web design, a grid system can generate visual balance and establish a clear hierarchy in the layout. Utilizing grids helps to ensure that elements are distributed evenly across the page, reducing clutter and preventing unbalanced compositions.

6. Professionalism:

Layout grids are a great way to give a design a polished, professional aesthetic and make it more attractive to clients or consumers.


How to create a layout grid?

To create a layout grid, follow these steps:

1. Determine the size of your grid: 

Careful consideration must be given to your grid size and how it relates to the dimensions of your design. For web design specifically, a 12-column grid composed of 60-pixel columns is often utilized. This creates a structure that can accommodate most website layouts and allows for seamless scaling of respective elements.

2. Choose your spacing: 

It is important to decide on an optimal spacing between columns and rows. The size of your design should be taken into consideration, as well as the amount of white space desired. With the proper balancing, a refined and aesthetically pleasing product can be achieved.

3. Create guidelines:

Set up a grid by adhering to certain guidelines. Within Adobe Photoshop or Illustrator, view the “New Guide” option under “View.” This will allow you to add each guide in its designated position. Carry out this process until all your guides have been set up.

4. Add gutters: 

When working with multi-column layouts, it is important to add visual separation between columns by adding gutters. This will help distinguish between each of the columns and make the design easier to read.

5. Test your grid:

Verify that the grid is properly functioning by placing elements inside it and ensuring that they align with the predetermined specifications.


6. Save as a template: 

For a more efficient design process, create a layout grid that you can save as a template to use in the future. This will ensure consistency across your designs and keep you from having to recreate layouts from scratch every time.


7. Adjust as needed:

It’s important to keep in mind that grids can be adjusted according to the individual needs of each design project. Grids are versatile and should be implemented with care and expertise.

Types of layout grids:

1. Manuscript grid:

Book design often involves the use of a grid system, which divides the page into an array of columns and rows. This creates a consistent layout and helps ensure that all elements on the page are properly aligned.

2. Column grid:

This grid divides the page into even columns, making it a perfect way to create beautiful layouts. Its simple design make it suitable for a wide range of applications.


3. Modular grid: 

This type of layout utilizes columns and rows to form modules or “cells,” which are then repeated to create an orderly design. By combining columns and rows, it is possible to create visually balanced elements that can be easily replicated throughout the entire design.


4. Hierarchical grid: 

As a design element, this type of grid structure helps to organize content by assigning different sizes and shapes to its modules. This is an effective way to establish a visual hierarchy on the page.


5. Baseline grid: 

Baseline grids are used to keep all design elements aligned to a single, horizontal line. This enables the designer to maintain a consistent vertical rhythm throughout their work. Baseline grids are easy to use and can be applied quickly, making it easier for designers to achieve consistent typographic hierarchy in their designs.


6. Isometric grid:

This type of grid utilizes equilateral triangle structure to generate an isometric point of view, which can be put to use for 3D illustrative projects and designs.


7. Golden ratio grid: 

This type of grid uses the golden ratio (1:1.618) to create balanced and visually pleasing layouts.


8. Radial grid:

Grid layouts consisting of concentric circles or spirals create a visually stunning and dynamic page design. This type of grid layout is particularly effective in drawing the eye and creating an engaging experience for the user.


Some examples of using layout grid

1. Designing a website:

A layout grid is an essential tool in website design. Placing elements such as text, images, and buttons on the grid helps create a consistent and organized appearance that’s easier to navigate. By using a layout grid, designers can ensure that their content is attractive and intuitive for readers.


2. Creating a magazine layout: 

A layout grid is a useful tool for creating a polished, magazine-style design. The grid can be used to arrange the content into columns, producing an aesthetic and reader-friendly look. This helps make it easier to navigate and understand the information presented. Incorporating a grid into your layout will result in an eye-catching finished product.


3. Designing a brochure:

A layout grid is a key tool for creating an effective brochure design. It enables both the structure and aesthetics of the page to be organized easily. Such grid can break the content into sections and allow readers to effectively identify essential information. By utilizing a layout grid, one can construct a dynamic design which allows readers to access information clearly.


4. Creating a poster: 

A layout grid can be a very useful asset when creating attractive poster designs. The symmetrical and balanced placement of text, images and other elements provides a neatly organized structure that is both appealing and easy to read.’


5. Designing a book cover: 

Designing the perfect book cover can be achieved by organizing the information into a layout grid. This helps with balancing text, making sure elements are easily legible, and ultimately crafting an attractive cover. The author name, title, image or other design elements are all key components used to create a well-designed book cover. Utilizing a grid structure enables designers to find the right balance between all of these individual components.


Top 10 designers that are using layout grids:

1- Massimo Vignelli 

Massimo Vignelli is a renowned figure in the world of design. He is particularly known for his minimalist style and his firm belief that grids are essential to successful design. His work has been highly influential on the field of design, inspiring many other designers around the world.


2- Josef Müller

Josef Müller-Brockmann is a renowned figure in graphic design. He’s widely regarded for his advocacy of grid-based design principles, and has expressed these ideas in multiple publications.


3. Ellen Lupton

She is a proficient author and graphic designer who has published books on the core elements of typography and design, with “Thinking with Type” introducing the concept that grids are essential for successful aesthetic design.


4. David Carson 

His experimental approach to typography and layout is renowned, but even he upholds a grid-based structure as the foundation for his designs.


5- Paul Rand

He is renowned for his mastery at creating simple, grid-based layouts that are highly organized and aesthetically pleasing.


6. Wolfgang Weingart

He has become renowned for popularizing Swiss typography and making innovative use of grids in his work. Consequently, he is regarded by many as one of the founding fathers of the Swiss typographic movement.


7. Lance Wyman 

He is renowned for his iconic design contributions to the 1968 Mexico City Olympics. The visual identity leveraged a grid system in order to craft an aesthetically unified style.


8. Jan Tschichold

He was an accomplished typographer and book designer with a wealth of knowledge on grid-based typography and layout. His work is highly regarded amongst his peers, having written many papers and articles on the same subject.


9. Neville Brody

With a unique and bold approach to typeface design, he nevertheless still uses grids as the basis for his creative works.


10. Erik Spiekermann:

He has a long history as a typographer and designer, and has been vocal about the importance of grids in digital design. Web design is one corner of the tech industry where he’s particularly knowledgeable about grid implementation.


Designers implement layout grids to augment the structure, organization, and regularity of their designs. Such grids furnish a well-balanced composition that is visually attractive and simple to follow. Utilizing grids as a basis for designs allows designers to focus on other aspects such as typography, hue, and visuals.



When designing a website, the proper use of a layout grid is essential for creating aesthetically pleasing and functional websites. Grids help ensure consistency, balance, and alignment that are essential for efficient web design. It is important to choose the right grid system based on the website content and purpose so that an optimal user experience is achieved. Furthermore, useful tips on effective grid usage in web design can be found in the post. Overall, incorporating a layout grid into web design is necessary for creating visually attractive websites with excellent user experiences.

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