if you pay attention to my previous blogs about presentations somehow you know my attitude about it. but for those who don’t know, I’m gonna make it clear. I believe that having a good presentation will pass the 50% way of success.
then we go to today’s blog topic, I’m gonna show you my own strategy to you. hope you enjoy it
Why present, instead of email?
there is a time that you want to present your logo concepts to a client you have the opportunity to not only show them what you’ve come up with but also talk through your thought process and explain your rationale. in my side its incredibly important cause it allows the client to understand your vision for their brand and see how your designs fit into that larger picture.
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Additionally, presenting in person (or even over video chat) gives you the chance to gauge the client’s reaction in real-time and make adjustments on the fly if necessary. This is much harder to do when you’re simply emailing back and forth.
Finally, presentations are just more professional. why cause They show that you’ve taken the time to put together a polished, well-thought-out presentation, and they foster a more open dialogue between you and the client.
Build your design vocabulary
if you are a designer I’m sure that you can understand each word in this blog. As a designer, it’s important to have a strong design vocabulary. This will come in handy when you’re presenting your work to clients because you’ll be able to communicate your ideas more effectively.
I think it’s better to mention Some essential design terms to know are:
– Typography: the art and technique of arranging type to make written language legible, readable, and appealing when displayed
– Hierarchy: the arrangement of elements in a design according to the importance
– Composition: the placement or arrangement of visual elements in a work of art
– Balance: the distribution of visual weight within a design
– Contrast: the difference in visual properties that makes an object (or element) distinguishable from another
finally, I want to remind you to Take the time to familiarize yourself with these and other design terms, and you’ll be able to communicate your ideas more clearly and confidently.
The Presentation Flow:
Every time I present logo concepts to clients, I follow the same general flow of the presentation.
This helps to keep things organized and makes sure that I hit all the key points that I want to make.
so I collect a brief overview of the presentation flow in 4 steps:
- Step 1) Pre-Framing
- Step 2) Objectives and Strategy
- Step 3)Review Insights from Discovery
- Step 4)Begin Designing
I’ll go into more detail on each of these steps below.
Step 1) Pre-Framing
my first step in every project including this is to set a strategy for myself. the thing that we do here is to give a brief introduction of who we are and what we do and why we are the exact right person.
there is another thing if you want to talk about the process this gonna help you to say what you exactly mean and help the client to understand it.
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Finally, I want to mention that, you’ll want to set some ground rules for the presentation. For example, you might ask the client not to interrupt you until you’ve had a chance to present all of the concepts.
I do believe these two questions are essential and you really need to know them so I prepared them for you here:
What a logo is?
the first essential question that you might know is about the exact meaning of the logo. A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
Logotypes (a uniquely set and arranged typeface or series of characters) and logos using pictorial, emblematic, or abstract symbols may be registered with trademark offices. – Wikipedia
honestly, I’m not sure if that’s essential for you to know the steps of logo designing or not but I guess its better to know
so take a look at the 6 steps in designing a logo:
1) first I gees it’s better to mention this one. Research your client and their industry. I guess it may come to your mind what exactly means I’m talking about this question: What are their values? What does their target market look like? What is their competition doing? I mention these factors for a reason cause all of these factors will help you to develop a logo that is uniquely suited to your client.
2) secondly, now you know your client’s needs so guess we are starting our job it’s time to start generating ideas. Get out a pen and paper and start sketching! Try to come up with as many ideas as possible, even if they seem far-fetched at first.
3) now you have a decent selection of ideas, so fortunately it’s time to start refining them. I’m talking about these questions: What concepts best represent your client’s brand? What designs are the most visually appealing? Narrow down your choices to a handful of logos that you feel confident about.
4) finally, we had to start working on the final design. so we need to put our artistic skills to the test.
but in my opinion, it’s much better to Remember to keep our client’s brand in mind as we’re designing, and we shouldn’t afraid to experiment with color, typography, and other elements.
5) when you have a few final designs that you are okay and happy with them our most important job starts.it’s our time to present it to our clients but have these two notes from me first Make sure to walk them through your thought process behind each design and second and answer any questions they may have
6) After you’ve presented your designs to the client, it’s time to make any necessary revisions. This is usually just a matter of making small tweaks here and there until the client is completely satisfied. And once that’s done, you’re all finished! Congratulations, you’ve just designed a logo.
these 6 points that I mention below are the basics of designing a logo. I’m sure that there is much more important information about this topic but I guess this could be enough for a good start.
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How do we define good (and bad) design?
then we go for the second main question that you should know here
which is How do we define good (and bad) design?
unfortunately, as I search before there isn’t a single answer to this question cause what we call good is different from person to person. of course that they are some general points that we can mention that most designers can agree on.
Some things that are usually considered good design include:
– Aesthetically pleasing: This is probably the most subjective criterion, but in general, good design should be visually pleasing to look at.
– Functional: Good design should be effective and serve its purpose. It should be easy to use and understand.
– Usable: Good design should be user-friendly and accessible to as many people as possible.
– Memorable: Good design should be memorable and distinctive.
– On brand: Good design should accurately reflect the client’s brand identity.
Some things that are usually considered bad design include:
– Cluttered: Bad design is often too busy and crammed with too many elements. This can make it difficult to understand and use.
– Confusing: Bad design can be confusing and frustrating to use. It might not make sense logically, or the instructions might not be clear.
– Boring: Bad design is often dull and uninspired. It doesn’t capture the viewer’s attention or interest.
– Unusable: Bad design can be unusable, either because it’s too difficult to use or because it doesn’t work properly.
– Off brand: Bad design can be off-brand, either because it doesn’t accurately reflect the client’s identity, or because it uses inappropriate or offensive imagery.
Step 2) Objectives and Strategy
I guess now you know much better about good designs so it’s time to think about your objectives and strategy.so we gonna check out this question together What are your goals for this project? What do you want to achieve? And how are you going to go about achieving it?
let’s check out Some common objectives for logo design projects including:
– Create a distinctive and recognizable logo that accurately represents the client’s brand.
– Develop a logo that can be used across multiple platforms and applications.
– Create a logo that is simple and easy to remember.
-Design a logo that can be easily reproduced and scaled to different sizes.
Your strategy will depend on your specific objectives, but there are a few general things to keep in mind.
I believe that our strategy depends on our specific objectives, but I can mention a few things to keep in mind about it.
First, make sure you have a good understanding of the client’s business, target audience, and brand identity. This will help you make informed decisions about the design.
Second, think about how you can use color, shape, and typography to create a distinctive and memorable logo.
And finally, don’t be afraid to experiment! Try out different ideas and see what works best.
Step 3) Review Insights from Discovery
Now it’s time to start putting your ideas into practice. But before you start designing, it’s important to review the insights you gathered during the discovery phase. This will help ensure that your designs are on target and aligned with the client’s needs and objectives.
Some things to keep in mind as you review your insights include:
– The client’s business: What does the client do? What are their products or services? What are their values and mission?
– The target audience: Who is the client’s target audience? What are their demographics? What are their needs and wants?
– The client’s brand identity: What does the client want their brand to be known for? What are their brand values? What is their existing visual identity?
Keep these things in mind as you begin designing, and refer back to your insights if you ever get stuck.
Step 4) Begin Designing
our last step is to start designing! Begin by exploring different concepts and ideas. I gees you can Try out different color schemes, shapes, and typography. and don’t be afraid to experiment! cause The best way to find out what works for you is to try something new.
I really want you to focus on making the logo simple and easy to understand.
that is it. that was all I want to talk about it with you and I really hope to work my strategy for you too. but if you have any questions my Colleague in temis marketing are here to help you the best that they can
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