The Social Media Coordinator is an integral part of the marketing team. They are responsible for maintaining and creating social media profiles for their company. They collaborate closely with professionals in this field to ensure campaigns align with the brand’s image.
What’s a Social Media Coordinator?
The social media coordinator collaborates with the team to create content for social media channels. They interact with followers or fans and track social media engagement. The social media coordinator also has other duties.
- Staying up-to-date on the most recent social media platforms.
- Sharing social media data with senior managers
- Building a community of social friends to lift the brand
What does a Social Media Coordinator do?
Social Media Coordinators plan, implement and oversee a company’s social marketing strategy. This helps to increase brand awareness, market efforts, and sales. They are also called Social Media Managers. Their responsibilities include monitoring and posting on all company social media platforms, as well as engaging and growing their segment audience.
The ultimate goal of a Social media coordinator is usually to increase brand awareness, product awareness, and company awareness and drive traffic both onsite and offsite. The role of a Social Media Manager will vary depending on their position. They are responsible for brand building via social media platforms like Pinterest, Twitter and LinkedIn, Facebook, YouTube, corporate blog, and other emerging platforms.
- Experience in social media marketing is an advantage.
- Highly skilled in MS Office
- Experience in the use of social media management software (Sprout Social Buffer, Hootsuite, Hootsuite) and web analytics (Google Analytics).
- Adobe Photoshop and other editing software: Working knowledge
- Excellent verbal and written communication skills
- Excellent editing and presentation skills
- Creativity and innovation
- Bachelor’s degree (in Marketing, Business, or related fields)
Social Media Coordinator job description. Job duties and responsibilities
These are the responsibilities and duties that should be included in the job description of Social Media Coordinator:
- Our social media strategy will be developed, implemented, and managed.
- Define the most important social media KPIs
- To ensure that your content is both informative and attractive, work with designers and copywriters
- Collaborate with Sales, Marketing, and Product Development teams
- Social media content management and oversight
- Each social media campaign’s success can be measured
- Stay up-to-date with the most recent social media trends and technologies
- Utilize social media marketing tools like Buffer
- Track SEO and user engagement to suggest content optimization
- To build a strong network, communicate with industry professionals via social media.
- Train and hire others to join your team
- Give constructive feedback
What makes an effective Social Media Coordinator?
The Social Media Coordinator will be skilled in operating social media channels. They will need to be able to analyze web traffic data and buyer/consumer personas.
Education and Training Certification
- Education Many companies prefer applicants with bachelor’s degrees in Journalism, Marketing, New Media, Public Relations, or Journalism. Smaller businesses prefer to outsource social media tasks to keep overhead costs down. These companies advertise their job openings on the internet and hire freelancers with degrees.
- Experience Depending on the job, work experience in coordinating social media campaigns might be substituted for a relevant degree.
Social Media Coordinator – Skills & Competencies
Candidates must have the right skills and abilities to succeed in this job. These skills include:
- Outstanding writing skills: Candidates must have exceptional writing and grammar skills, with a focus on an online audience.
- Awareness of social media All candidates for this job need to be well-versed in the subject and current trends.
- Ability engages the audience: In general, the Social Media Coordinator is the online representative of the company. Their job involves audience interaction, engagement, and promotion of audience growth via various social media platforms.
- Knowledgeable about the company and strategic thinker: To effectively represent your brand, a candidate must have company knowledge. This will allow them to write and execute the marketing strategy. They must also develop a strategy that balances updates and online growth for the company.
This field is expected to grow in the coming decade because of the increase in companies using social media for their products and services promotion. This trend will likely contribute to faster job growth. It means that social media skills in all industries will be more valuable.
This is a full-time position that allows for overtime and extended work hours.
Salary & Benefits
[List any perks your social media coordinator will receive if they join our team. If possible, include information about your salary.
These are just a few examples.
- Starting salary ranges from $75,000 to $90,000.
- Family health insurance
- Employee wellness programs
- Parental leave
- Spa and gym memberships
- A 4-day workweek
Tip: List salary details, even if the range is not clear. It is the most essential thing candidates look at.