This article explores the topic of Instagram-sponsored posts, from what they are, to how to gain paid sponsorship opportunities and estimated costs. We’ll dive into each subject in turn so you can get a better idea of how sponsored posts on Instagram work. Let’s take a look at this fascinating subject.
What is an Instagram-sponsored post?
A sponsored post on Instagram is a type of advertisement. To enhance visibility, the publisher of the sponsored content has allocated funds to extend their reach. Instagram advertisers can pick from two options – they can either purchase promoted posts from Instagram or pay influencers for sponsored posts.
Instagram possesses native ad-management capabilities like the other major social media networks (e.g., Facebook, Twitter, LinkedIn). Brands can take advantage of its targeting functions to create custom audiences based on age, gender, interests, and location for sponsored content distribution. Promoted posts and boosted posts are two tactics that can be employed as part of a comprehensive Instagram ad strategy.
Brands can create additional exposure by engaging with influencers as sponsors on Instagram. Through this strategy, the brand partners with an established user whose personal brand resonates with their target market. The influencer creates organic posts showcasing the sponsored brand’s products or services at an agreed-upon price. This partnership provides the sponsored brand access to audiences that they may not have otherwise encountered.
Why Should Creators Disclose Sponsored Instagram Content?
Authenticity is essential in influencer marketing. Without an identifying disclaimer in sponsored content, a trust may be broken and influence could be compromised. Moreover, compliance with FTC rules must also be maintained to ensure that all parties are protected legally. Therefore, influencers must remain authentic in their posts to effectively reach and engage their audience.
If creators post ads without a proper disclaimer, their credibility could be damaged and it could put them in hot water with the FTC. We’re thinking of brands like Lord & Taylor and Teami who were held liable for not disclosing payment or gifts on social media. It’s important to be upfront and honest with your audience, especially when you’re recommending products they should buy.
How to get a sponsored post on Instagram?
1. Define your niche and brand
Brands will recognize you and your content if you post within a specific niche. It can be beneficial to narrow down the area of interest so you can create relevant content and attract an engaged audience. Popular Instagram niches include food, fitness, health and wellness, beauty and fashion, sports, technology, etc. When deciding on a niche for your brand, it’s important to establish what kind of value you want your content to bring to viewers.
Personal branding is about defining a distinct visual identity. Consider what colors you want to use, how to deliver your message and the general flow of your posts. Influencers must produce distinctive content that users can recognize immediately even when it’s reposted by another account. By consistently sharing quality material, they build trust and create an image of expertise in their field.
To ensure that your online presence is consistent, consider creating a blog or online store with the same aesthetic and messaging as your Instagram feed. To maintain a professional appearance, we recommend buying a custom domain name for your website and connecting it to a content management system (CMS) like HubSpot. This will help you protect the security of your website while allowing you to customize it to match your branding.
Hashtags make it easier for people to find relevant content, and Instagram allows users to add up to 30 hashtags to a single post. While hashtags certainly help your content become more discoverable, simply adding the maximum amount doesn’t guarantee the best results. To maximize engagement, use hashtags that are relevant to your content and specific enough so they don’t get lost in the mix.
Hashtags are an important component of content discovery. As a rule of thumb, the more specific the hashtag is, the higher chance your content has to be discovered. For instance, #interiordecor has 16,700,000 posts whereas #interiordecorideas only has 50,000. Adding geotags can further improve your chances of getting noticed by brands. For example, if they are looking to target someone in New York and you post fashion tops from that region regularly, they will likely reach out to collaborate with you instead of other people outside your location.
3. Tag brands
Now that you’ve established your niche and the core of your brand, it’s time to begin working with brands. It’s important to start small while you build up creativity and relationships with companies. For example, if fashion is your niche, reach out to smaller brands first before then moving on to larger ones such as Vogue or Armani. When wearing products from these smaller brands tag them in your posts to demonstrate exposure for them.
4. Pitch paid sponsorships
If you’re looking for sponsorship opportunities, proactively reach out to brands to offer your services. Have a great pitch on hand and be sure to do your research: look for brands that put effort into their Instagram account with ads or sponsors for other influencers in your industry. With the right approach, you may be able to get gigs without waiting for brands to find you first.
If you’re looking for sponsorship opportunities, proactively reach out to brands to offer your services. Have a great pitch on hand and be sure to do your research: look for brands that put effort into their Instagram account with ads or sponsors for other influencers in your industry. With the right approach, you may be able to get gigs without waiting for brands to find you first.
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