Social media plays an important role in how products and services are marketed online and since we live in a world full of visual content, you should use them in your social media posts. Social media is a very visual-based platform. Instagram is a platform devoted to visuals. On Facebook, posts with images get over two times the engagement as posts without images. Looking at tweeter, tweets that include images get a lot more engagement in terms of clicks, favorites, and re-tweets.
If you are more experienced with creating graphics, you might be familiar with paid tools like Adobe Illustrator and Photoshop. These are great tools but they can be a little daunting if you don’t have any sort of design training.
Beyond writing great versions, your social networks content should have creative graphics. If a post has visual content and entertainment, people are more likely to pay attention to it.
There are many mobile apps and sites for designing graphics. Here is a list of design tools for social media:
Canva is a graphic design website that you can use to easily create custom graphic designs for social media. This website has dozens of pre-made templates; From templates for Facebook banners to Instagram stories and Twitter posts. So if you feel like you do not have much ability in graphic design, you can use pre-made Canva templates. Canva has so many different features to help you create professional graphics. You can access a top library with over one million graphics and images to create high-quality designs.
Canva allows users to customize the various components of a template and make the changes they want in these templates. You can also make changes to the original design and save it depending on the content. You do not need any special training to use Canva. Using this tool is very easy and only takes less than 15 minutes to get acquainted with all the sections and categories of this tool.
Adobe Lightroom photo editor
Adobe products are known for their incredible image editing capabilities, and Lightroom is no exception. Use the program’s editing tool to edit raw images and bring your photos to professional quality by adjusting the color, saturation, exposure, shadows, and more. Sliders, filters, and many other features make Lightroom a user-friendly tool so you can use it to create beautiful images for your social media, even if you do not have much experience editing images. Lightroom can be used on both mobile and desktop, and most importantly, any changes made to a single device apply immediately to all devices.
Unfold is known as a powerful toolbox for stories. Available on both Android and iOS, this app helps you create beautiful templates for Instagram stories and other social media platforms. Unfold is an ideal app for brands that want to design stylish graphics for their social networks; Graphics that have both the most coordination with the brand and the maximum amount of interaction from users.
Pablo by Buffer
If you are a minimalist, you will love this design tool. Pablo is a free buffer tool that allows you to create amazing image-based templates. it’s easy to use interface gives you access to more than 600,000 images you can format into specific sizes. In Pablo by Buffer, there is no complexity of similar tools, and everything is as simple as possible. To create a social media graphic design, just simply choose a picture, add a filter and edit the text. This tool is more suitable for those who are interested in putting text on a photo. In this tool, you can upload your favorite photo or you can use the photos of this tool.
This website helps you to create beautiful images with a rich and attractive library of templates. The main strength of this website is the thousands of templates and images that it provides to the users. Among its images, you can see a very complete set of icons.
Visme is a simple tool that even if you are new to it, you can easily use it to design social media posts. Most importantly, Visme provides an instructional video for its users to familiarize them with all the details.
This tool has a very rich collection of icons, fonts, shapes, and graphics that allows you to design your image as attractive as possible. If you want to use a simple graphic, just look for it through the Basics section, and if you are looking for a specific shape, you can choose one of the many icons and shapes that it has. Visme Website is a free tool that lets you create up to 5 projects and access up to 100MB of cloud storage. Templates and pre-made images in the free version are also limited. Standard and full versions of Visme will cost $ 19 and $ 39 per month.
Piktochart has an interesting and stylish user interface. The pre-made templates on this website cover a considerable amount of rich information, and this makes it possible for users to find the template they want as soon as possible.
Piktochart also has a block design. This will help you to easily delete only the background of a part of the work. Another positive point of this website is that once you find the template you are looking for, it will be very easy to make changes to it. In addition, you can download different parts of a template separately.
Picktochart allows you to save your designed images in regular resolutions and in PNG format on your computer. If you want to print your social media graphic design, you have to buy the paid version, which will cost $ 24.17 per month.
As the name implies, Infogram is designed for infographic designs. The main advantage of this tool is the ability to create tables and graphs with which you can best display the data and their status. After selecting the chart, all you have to do is click on the data field; At this point, the spreadsheet (a page similar to a sheet in Excel) will open and you can easily change the information inside it as you wish. Even if you are not satisfied with the features you see, you can upload your file to it.
The only drawback to Infogram is that the free version does not allow you to download your images and social media graphic designs, and you can only share them directly on virtual networks. In addition, the watermark for this online tool will always remain on your design.
Another online tool for creating infographics and even poster designs is Adobe Spark. Of course, like many other Adobe online tools, to use it, you must register and log in to your account. The user interface looks a bit old, but the features provided are good enough to let you do whatever you need to do.
The Adobe Spark website allows you to download your images in PNG, JPG and, PDF formats. The free version of Adobe Spark has no significant limitations. The use of icons and images is almost unlimited. The only problem with the free version of Adobe Spark is that the watermark of the tool will remain on your image.
Using the professional and paid version of Adobe Spark will eliminate image watermarks. In addition, you can add your brand logo to the image or social media graphic design. You will also have the opportunity to collaborate with friends and colleagues on a joint project.
Creating amazing social media graphics is an important part of social media marketing and a designed image can describe an event better than a thousand words. its a great way to increase your social media followers. Maybe that’s why designing graphics is important to many business owners as a social media strategy. Also, because most people spend less time reading, infographic design has become more important than ever.
There are countless tools for graphic designers, some of which we have introduced to you, But ultimately, deciding which tool is best for you and your needs, depends on your budget and marketing goals.