If you do not follow the basic principles of graphic design, no matter how much time you spend on a design, the final result will not be high quality. Even if someone does not know anything about designing visual content, the human eye can accurately distinguish good design from bad design.
when it comes to social media you had to know what to do and what to know to be successful in it. honestly, I’m talking about the things that you should know, so here I collect some information that you may need to read this blog to the end if you need to know them.
Before we get to know the design tools, there are principles and rules that, by knowing, we will get an overview of creating visual content and graphic design.
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What are the most important social media design elements?
There are many categories, here are some of the most critical social media essential elements for a graphic designer:
Know your target audience
Paying attention to this element focusing on it and spending your energy at the beginning of the work will be ultimately fruitful. You must define the goal and then develop your social media channels based on these parameters and values. Determining your target audience will allow you to build your social media on solid ground. As we said, this step is very important and if done correctly, the risk of failure is significantly reduced.
You can use color to create a more personalized and engaging social media experience. For example, you might want your profile picture with the most popular colors of pink or yellow so that it stands out against other users’ pictures in their respective feeds!
One thing worth considering when designing for various platforms like Facebook & Instagram etc. is what typeface works best depending on where they appear. You also need knowledge about which combinations may not be appropriate due ei; being too overwhelming/inappropriate (elderly individuals).
Consistency is key when it comes to your brand color palette. You should use two or four colors, and they must be applied consistently in all social media designs for maximum impact! For example, Coca-Cola uses red as its signature shade on everything from bottles of syrup (they’re pretty proud that this originated)to its trademark logo–a popular decision among many fans who recognize what makes them stand out immediately without needing any introduction whatsoever
Colors are the most powerful way to convey mood and content without words on social media platforms. The psychology of color branding is an art form that you should master, so make sure your posts have colors that reflect who YOU really ARE!
Alignment is an important element in design that makes a cohesive and tidy-looking document, especially with text. It means placing each element next to one another so there’s clarity about their relationship as well as making sure they’re visible at all times by having clear contact between them- without this happening you’ll have something messy or unstructured! Aligned designs show off key points nicely which increases skillfulness exponentially
Repetition is a key element of design. It can be thought about as monotony, but it also gives Order and Unity to multiple pieces that are closely related through repetition
Repetition is an effective way to create a sense of unity and order within your design. The audience will feel as if they’re looking at something with identity because there are multiple pieces that all relate back to one another through repetition!
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Contrast is one of the most important basic elements of graphic design, which is the best way to enhance the impact of a concept in a design. It is easily created by juxtaposing two contrasting elements. Using contrast draws a lot of attention to social media posts. This contradiction can include the following:
- Large font VS Small font
- Classic Font VS Modern Font
- Thin lines VS Thick lines
- Cool colors VS warm colors
- Dark colors VS bright colors
- Musted colors VS vivid colors
- Horizontal Elements VS Vertical Elements
Another benefit of contrast is that it conveys the importance of each element to the audience. Do not forget that the contract must be clear. Using contrast draws a lot of attention to social media posts.
Hierarchy is another basic principle of design. It is like ranking and arranging elements correctly based on importance. All elements of a design must be in a hierarchy. Elements such as:
Title, Image, Sub-headings, Announcements, etc.
To follow the principle of hierarchy, you must first determine the priority and importance of the elements you want to use in your post. Then decide on factors such as position, color, size, contrast, etc.
When you are using visual hierarchy on your social media posts, you’re guiding your audience through the visual information from your post. Usually, it is based on the Gestalt principles—the mind “informs” what the eye sees by perceiving a series of individual elements as a whole.
the seventh element of graphic design is balance. balance can be created in a variety of ways, such as symmetry in graphic work. In fact, balance means the right division of elements in a design.
Each element you put on a page has a weight. Weight can come from color, size, or texture. Putting all the visual elements in one part of the design is like putting all the furniture and chairs in one corner of the room; You can not collect all the heavy elements in one area of your composition. Balance means that the weight of the elements is the same all over the page. The balance in the design gives the viewer a sense of confidence and credibility.
Typography is the art of typing to achieve a visual language. It is an art in which the designer tries to create a visual language for typing by changing the elements of the text, such as size, letter spacing, letter shape, line spacing, paragraphing, and, etc.
Just as a beautiful text and appearance can attract the audience. An inappropriate text or appearance can significantly affect the audience. When inappropriate text and fonts are used, the user will not want to read the text and will leave regardless of the goods and services. Brands use typography as a powerful tool to turn text into an effective image to attract an audience on social media, it also makes it easy for them to access information. The transparency and readability of the information attract an audience and they spend more time reading your content. Take the time to design typography with different fonts and sizes so you can choose the best one for your design. Just remember most times simple fonts are better.
Use your brand logo consistently
Keep your logo position and size constant for all your social media graphics. If you want to change the position to fit a particular type of design, make sure it is aligned to the right, center, or left.
have these notes from me:
- it’s important to care about the size of your logo it should never overwhelm your design, it is also important that it’s not too small.
- you can set the minimum of your logo and use the size for everyone.
- you should know that it’s not good to stick your logo on the edge of your logo it’s much better to always leave some white space around it this will help to look good
Optimize the design of your posts for different social media
Being on different social media platforms will make your brand better known. Note that each social media image has specific dimensions for its post images.
Designing visual content for all of these social media can be time-consuming. To create and use templates for different types of posts like Quote posts, Educational posts, Blog posts, etc.
in the end, there are some points that I should mention them. first of all visual graphic design is a specialized job second it is important to be aware of the elements of social media design to achieve the best results.
after all, you should know that good design is not just about creating graphics that look beautiful, it is more about learning how to articulate meaning and engage the audience in fast-moving social media environments.
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