You must be comfortable speaking in front of a group and using slideshow presentation software like Keynote, Google Slides, or Prezi. Some guidelines can be applied to marketing presentation ideas. These will help you engage your audience, create sales interest and drive the message home.
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Top Marketing strategy presentation tips
Seize your audience’s attention
Your marketing strategy presentation and social media campaigns will start with a bang. Ask a question that addresses your audience’s most pressing issues.
Suppose your topic is about improving your content marketing ROI. In that case, you might start by making a provocative comment such as “B2B companies waste almost $1B annually in incompetent content marketing. Are you contributing to this?” Or you might say something like, “buyers never use 60-70%” of B2B content because it is irrelevant to them. Is your content useful or useless?
Your audience will pay more attention to your presentation if you can ignite their emotions and paint a vivid picture of their problems. Oli Gardner is well-known for inspiring presentations about conversion rate optimization. He has a unique approach to his presentations. After presenting some bleak, depressing slides, he jumps in with the good news.
All this is done to grab their attention and get them to pay attention to what you have to share.
Make sure to be specific and focus on the benefits.
Don’t be vague. Give specific details. Instead of saying, “We need more sales,” you should state the percentage. Diagrams and charts can illustrate financial concepts to make it easy for your audience to see the return on investment. To demonstrate advertising messages or methods, pass around drafts.
Every audience member asks one question: What’s in it for me? The benefits of what your presentation can offer are essential. Your marketing plan should be focused on the results, goals, and benefits you expect it to achieve. Tie it to specifics for your audience’s product managers or department heads to make it more powerful.
A compelling story supported by data can be told.
All effective presentations share one thing in common: they use storytelling and real-life examples to get the point across.
Many marketing strategy quotes are truly remarkable, but the most powerful and concise is, “Marketing is storytelling at its core.” By Melinda Partin. This is also true for your presentations. Your audience will be more likely to connect with your content if it is relatable and personal. This sense of connection is achieved by telling a story introducing a fictional character to a problem they can solve. The audience cannot ignore it.
Use real-life examples to tie the presentation together as you review your slides. Tell how someone else applied what you have just said.
Make sure all examples and illustrations are supported by data-driven marketing from reliable resources. The information source should be indicated on your slides. You don’t want to be told, “Get your facts straight,” while giving a presentation.
Start the show with a memorable introduction.
If you present prospective clients to clients who need to learn more about your track record, it’s impossible to go wrong with the results you have delivered for past clients.
Let’s say your content marketing strategy ranked the number of trials and demos a company offers. To illustrate this, create a hockey stick chart and display it on the big screen at the beginning of the presentation. For a personal touch, you might add a few quotes from case studies.
Slide content should be reduced rather than increased.
How many times have your eyes been glued to the screen of a presentation so jam-packed with text it renders the entire presentation useless?
This is a mistake. You may have heard that the attention span of an average human is deficient. It could worsen if you try to pay attention to complicated presentations in conference settings or remote presentations via a screen-sharing tool. Your audience has more pressing needs than just listening to your slides.
What should you do? You can simplify your slides by putting only the most essential points in written text. Instead of trying to stuff them with all the text, you need to talk (and explain), Slides should be used to complement speech and not replace it. To aid comprehension, use as many visuals as possible, such as images, GIFs, and videos, just as with stories and examples.
Promise it and keep it.
After you’ve convinced them to look at what you offer, it is time for you to make some promises. This is just like you do with your daily digital marketing activities. You might create a pay-per-click ad and write persuasive copy promising to solve readers’ problems. This will get them to click on your landing page. The same applies to blog posts. You use storytelling to persuade readers to click on a call-to-action (CTA).
Did you ever see a YouTube tutorial? You’ll notice that YouTube tutorials are of the highest quality. They have a presenter who clearly explains what you can do within the first 30 seconds. If you watch the whole video, you will see the results. You’ll see the result as proof they know what they are doing and will get what you want.
Make sure to use humor sparingly.
Your presentation does not have to be serious. Your audience will be more engaged and likely to retain your content if you include some humor here and there.
Give your slides a makeover by adding humor to them. You can use humor in GIFs, memes, or witty wordplay. Be sure that humor is relevant to the content and not distracting from it. It shouldn’t seem forced but natural.
Many memes on the internet are low quality and have poor resolution. You’ll need to spend some time creating your memes. Don’t worry, though. It’s a simple and enjoyable activity that doesn’t require much time. Online tools such as Imgflip and Meme Creator allow you to upload an image and overlay memes-style text. GIPHY is a great place to search for GIFs. It has an extensive library and refined search functionality to find the GIFs you are looking for.
We mentioned about most essential tips for a marketing strategy presentation. Just make sure you have reiterated all the essential points in your presentation. Also, ensure the presentation delivers the value promised at the beginning. If the presentation did not have two-way communication or audience participation, this is the right time to have casual discussions and exchange ideas.
Presentation design services :
With our presentation design services, we can help you create an amazing visual representation of your business. They are designed by professional strategists and designers who understand how important it is to have visuals that communicate clearly and effectively while still being aesthetically pleasing. They’re also created using the most up-to-date data so they won’t become obsolete quickly like other types of marketing material might be.
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