What are Design Sprints?
Design sprints are a 5-day intensive process in which user-centered teams solve design problems. Teams collaborate with experts to brainstorm, prototype, and test solutions for selected users. Google’s design sprint allows you to map out problems, find solutions, choose the best, and create a prototype. Then, test it.
The Design Sprint will assist you in:
Understand. Identify the problem and choose an area of focus.
Ideate. Draw out possible solutions.
Decide. Decide and make decisions.
Prototype. Make a prototype.
Test. Receive feedback from real users.
Design Sprints: Pros and Cons
Your team can:
- Avoid lengthy discussions and committee-style decision-making cycles.
- Engage in dynamic and focused collaboration
- Get to know your key users better.
- Let’s be crystal clear about the final deliverables.
- Experiment to discover more ideas.
- Refrain from writing detailed specifications.
- During user testing, you can reduce the chance of failure in final deliverables.
- Active collaboration leads to better ownership
- Witness real users validate ideas.
Also, your team should:
- The right people that can commit to a 5-day sprint – which could be challenging for senior executives – should be included.
- Choose the correct scope to ensure that problems can be solved in a week. This requires a keen eye to balance ambition and manageability.
- Remember, success cannot be guaranteed.
- Enjoy the intensity involved (“sprint”)
What are the requirements to organize a Design Sprint?
- The decider. They make the decisions. They should be present in the early stages of the discussions, regardless if they are the CEO or senior executive. Their decision will affect the sprint goal as well as the final product.
- Facilitator. The timekeeper. They keep track of each team’s progress throughout the Design Sprint and ensure everyone is doing their part. They must be unbiased when it comes time to make a decision.
- Marketing expert. A person who can craft your company’s message to customers.
- Customer service. They will interact with customers regularly and get to know your users.
- Design expert. They help realize the vision and design the product.
- Tech expert. They can help you understand your company’s capabilities and what it can deliver.
- Financial expert. They will be able to tell you how much the project will cost and what the company can expect in return.
Get closer to great solutions in just one week.
In 2010, Jake Knapp, a former Google Ventures design partner, created the design sprint process. Knapp drew inspiration from IDEO’s design thinking workshops and Google’s product culture. Design sprints allow teams to work together on goals and problems differently than when they are restricted to their department within the traditional waterfall process. An organization’s selected teams will work together to solve a problem and test a solution in five days. They employ a systematic approach to problem-solving and use efficient time management.
Agile development is also dependent on sprints. These are self-organized, cross-functional teams. They work together to produce short-term deliverables, improve quality, and monitor current user needs and changing circumstances.
Sprints are a great way for design teams to focus on one or two user needs simultaneously and have clear goals. These conditions are time-limited, and team members must first understand the needs and then work together to develop, refine, and critique their prototype. This process requires dedicated time away from everyday business to eliminate distractions. The design sprint process is simplified and allows teams to produce deliverables quickly, confirm or reject assumptions about users, and help to reduce costs. Design sprints are especially beneficial for cash-strapped startups.
You may like: How To Choose The Right UI Design Agency?
The Design Sprint Process
Set the Scene
Before you can start the sprint, you will need the right challenge and team. To conduct your sprint, you’ll need space and time.
Monday’s structured discussion will facilitate the sprint week. You’ll begin at the end and agree on a long-term goal. Next, you will create a map to help you understand the challenge. You’ll then ask experts from your company to share their knowledge. Finally, you will choose a target – an ambitious but achievable piece of the problem you can solve in a week.
Tuesday is the day you can start to work on solutions after a long day of understanding the problem, choosing a sprinting target, and completing a detailed analysis. The day begins with inspiration. This is a review of existing ideas to mix and improve. In the afternoon, each participant will sketch using a four-step process. This emphasizes critical thinking and not artistry. Then, you’ll begin to plan Friday’s customer testing by identifying customers who fit your target profile.
You and your team will have many solutions by Wednesday morning. This is great but also a problem. It’s impossible to test all of them at once. You need one solid plan. You’ll review each solution and determine which solutions have the most excellent chance of reaching your long term goal’s. You will take the best scenes from your sketches in the afternoon and create a storyboard. This is a step-by-detailed plan for your prototype.
You and your team created a storyboard on Wednesday. You will adopt a “fake IT” mindset to transform your storyboard into a prototype. You only need a realistic facade to test your product with customers. And the best part? Your prototype can be completed in one day by focusing solely on the customer-facing surfaces of your product. You’ll confirm the test schedule on Thursday and review the prototype. Then, you will write an interview script.
You may like: How To Measure UI Design Impact On Business
The sprint started with a huge challenge and an amazing team. You’ve developed promising solutions, selected the best, and created a prototype. This alone would be enough to make a productive week. You’ll go one step further and interview customers. Learn from them by seeing how they react to your prototype. This test is the best part of the sprint. You’ll know how far your sprint has gone and what you should do next.
Ui UX design services
Our Ui UX design services help you improve your user’s experience and let them enjoy checking out your website or application. We help make your interfaces more user-friendly and efficient. UI/UX design services can also help you gather valuable feedback from customers to improve your product or service.
- A complete review on Can AI replace UI? - April 20, 2023
- A study in What is module in layout grid? - April 20, 2023
- Accessibility checklist for UX design – What you need to know - April 20, 2023