Every day, we are faced with countless opportunities to make a good impression on others. But the one moment you can never afford not to take advantage of is your first impression- because after that initial interaction ends and life goes back to normal, all other interactions will be colored by their poor quality as well!
We know humans have an impressively long shelf life for memories: negative experiences tend to stump us more than positive ones do even when they occurred only recently or while remembering them at some point in our past.
You might not be able to control what people say about your company after they leave, but you can sure try for a great first impression. This means having high-quality content on every page of the website and making it easy enough that visitors want more so they come back again soon. It also helps if there are other reviews from happy customers who have experienced fantastic results with our services or products!
Let me give you a little time-out. You have 10 seconds before your website visitor decides whether or not they want to stay on the page and explore what else is available for their needs – but only 7 of those sweet, precious moments if we’re being honest with ourselves here (no pun intended).
What are landing pages?
Landing pages are called that because they tend to be the first point of contact for users with your brand. Usually, people follow links and enter a landing page before going on any further journey – hopefully, sign-up or do something specific like purchasing an item online!
Landing pages are simple because they have one clear goal: conversion. This can be signing up for something or checking out a sale, but ultimately it’s about convincing people about what you want them to do with their information- give me that action! The simplicity in design keeps landing page goals focused; making sure all attention goes right where we want it to (the product).
The goal of your landing page should be to capture leads and convert them into customers as quickly and efficiently as possible. A successful webpage does this by providing valuable information in an easy-to-understand format and being aesthetically pleasing with clear call-to-action buttons or links so visitors know exactly how they can get what you’re offering!
What makes a good landing page design?
The conversion rate of your landing page is what will ultimately determine its success. While everyone can have different ideas about aesthetically pleasing designs, we do agree that this factor separates an effective promotional campaign from one with low ROI or returns on investment (aka “failing”).
Great design is about creating a nice and clean hierarchy on the page, so you guide readers’ eyes around your content with intention. You want to be free of the clutter that could distract them from what’s important: understanding why they should care or how this affects their life now (and/or maybe later). The main argument needs clarity; it should not get lost among other things because there are no distractions allowed when writing copy like these arguments upfront!
Although the landing page is temporary, we still want to test some basic aspects of it. The small details don’t matter as much in this case because your performance will change once you go live with them- so testing everything out now could save time down the line!
Responsive Design
Responsive web design is an innovative approach to creating websites that are automatically viewable on any device. This means that your website will change depending upon what kind of screen you’re using – whether it be a desktop computers or smartphone!
Your site’s responsive design is necessary to ensure visitors and customers have a pleasant experience on your website. It should also be applied in landing page templates – this way, all pages will offer outstanding UX no matter what device someone uses when visiting your online store or gallery!
Web pages without responsive design can make for a frustrating experience for visitors — they’ll be dealing with images and text that don’t fit their screen. This can potentially cause visitors to abandon your site entirely or even visit a competitor’s site instead.
Landing Page Design Software
Landing page design software is an excellent way to make your website landing pages stand out. Five popular options provide easy-to-use features without requiring you have any previous web or graphic designing experience!
Instapage
Instapage is a popular landing page design software that allows you to easily create your custom post-click pages with templates. The builder has many options and features, including the ability for A/B testing on designs – this will help optimize what works best in order to get more conversions!
Unbounce
With a landing page creator that offers 100 templates to choose from, you’re sure to find one perfect for your business. Templates are organized by type and include options like SaaS companies or agencies with ease-of customization available in every template!
Mailchimp
Mailchimp is an excellent way to quickly and easily design your landing page. With their drag-and-drop builder, you can build the perfect digital marketing campaign in minutes! You’ll be giving people incentives they won’t want to resist with custom CTAs that motivate them into conversion or sign up right away – all while getting professional help personalizing each individualized section of content on the MailchiPs site if needed (there are tutorials available).
2 Principles of a Landing Page Design
Limit Your CTAs
You know what they say about too many choices being worse than none at all, right? Well, this is exactly why it’s important to have clear calls-to-actions on your landing page so people know how you want them to interact with the information provided. With multiple CTAs and buttons both looking alike, it becomes confusing for visitors who may not be interested or ready yet in deciding on signing up for an account with Chase – resulting in weak conversions because there isn’t enough actionable real estate available within one button!
Visual Hierarchy
The first thing most people see on an Unbounce landing page is their title – and there’s a good reason for that. A lot of us are lazy readers–we scan the page, looking only at anything that pops out or catches our attention before moving onto another read-through with potentially more interesting content below it in line (and if not then why bother?). So you need to engineer your site so that the highest-priority item within the visual hierarchy gets clicked by the lead right away because he’ll become frustrated otherwise after waiting patiently through all those blocks’ worth of information just so they could get started engaging.
Keep It Simple
The main problem with this page is that it’s not clear what Chase wants you to do on the site. Does he like me to explore their products or sign in? Is there more information about credit cards if so, I would love some help finding out!
An attention ratio of 1:1 means that there should be one button for every piece on your page, whether it’s text or images. Of course,, this is only general advice- each landing page has different needs so you’ll have to check with Unbounce about what they recommend!
Ui UX design services
Our Ui UX design services help you improve your user’s experience and let them enjoy checking out your website or application. We help make your interfaces more user-friendly and efficient. UI/UX design services can also help you gather valuable feedback from customers to improve your product or service.
