Infographic or information graphic is a technique that combines graphics (graphics) and information (information) visually. The purpose or application of the infographic is to convey information to the audience in the shortest possible time and a research manner. This goal is possible by using graphic types such as icons, images, images and combining them with information (geographic information statistics and, etc).
90% of the information our brain receives is visual information. That’s why we remember images much better than text. This is what makes the use of infographics so appealing. Infographics are a way to make sure your audience remembers information.
Infographics are great for complex topics that are data-heavy. Infographics can be a great way to connect with your audience, as they are more eye-catching than written content.
Written content, no matter how well written, is easily lost among the thousands of posts that are published online. However, infographics are often stored or shared by people, simply because they present valuable information in a completely formatted way and have a great impact on the reader.
before read : Startup Brand Identity Design Guide
Here are 9 tips to consider when you design social media infographics:
Text and image balance
The basis of an infographic is its image quality. An infographic is not meant to be an article that fits into an image. When designing one, you should look at the content and see which parts of it can be turned into an image and which parts can be removed without damaging the subject matter. Before you start designing, consider which images and icons you are going to use in which section. If there is a piece of text that you can’t display with an image or icon, bold it or use a different color.
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Fonts and typography
Fonts and typography are an important part of infographic design. They inspire both the text and the visual content. The rules for using fonts are simple: Do not use more than 2 or 3 fonts for a design. It is best to use 2 fonts with the bold format to create the most visual effect. Make sure the text color is in balance with the background and other visual elements such as icons and illustrations.
Margins play an important role in infographic design. Margin is the space around the content that creates an invisible frame in the infographic. Margins, along with spaces, define the structure and arrangement of content in your infographic. When creating a border, make sure that the opposite borders are the same size. For example, the left and right margins should be equal and the top and bottom margins should be equal as well.
Spaces, like margins, play an important role in a design. Space is an important factor in the principles of Gestalt theory. Gestalt theory is a set of design principles that show the impact of various factors on designs. The spaces you use in different parts of the infographic should be proportional to each other. For example, the space between all headings and subtitles should be the same. Apply this proportion to all duplicate elements in the design, such as icons, texts, and images.
Using matching colors can instantly draw your audience to your infographic. The opposite is also true: disproportionate and ugly colors make your infographic look disgusting and unattractive to people. If you publish an infographic design on social media and the internet, try to choose its colors based on the color of your brand so that your audience can recognize you more easily. Do not use variegated colors (more than three colors) and a combination of new colors. Do not walk past the psychology of shapes and colors in your design.
Some parts of the infographic are more important than others, and this importance must be shown to the audience in the infographic design. The infographic title is the most important part of it and for this reason, the largest font is considered for it. If you want to put a subtitle after the infographic title, you have to use a smaller and medium font for it. If you use subtitles and icons, be aware that they must be larger than the original text and not so large to overshadow the headline and the main content. Determine the size of each element according to its importance. Observe the visual hierarchy and make sure that the components of equal importance are the same size.
We are used to seeing infographics in the form of large, vertical posters. You can easily print infographics in such a template and share them in blog posts. But no rule says an infographic must be vertical. The size and shape of the infographic depend entirely on the type of content and where it’s posted. If you want to post it on Instagram or print it as a postcard, landscape or square format is more suitable. You can also design multiple versions of an infographic for different social media platforms. For example, turn it into fragmented posts and post them on your Instagram.
This is very important in image/graphic designs. If you use images, make sure they are not low quality, do not blur pixel by pixel, and do not stretch too much in one direction. If you use an image instead of an icon, you do not need to use the whole image. You can crop the important parts with the edges, such as circles, and place them inside the infographic frame. Be aware of the copyright of the images as well!
If you use images as a background, use the transparency feature or drag a color layer on them to make the title and other infographic texts more readable on the image. Also note that if you transparent a photo, you are reducing its importance in the visual hierarchy. Using poor-quality images is one of the biggest infographic errors.
The main function of the icons is to establish visual balance in the infographic. The form and style of the icons you use in the infographic should be the same from beginning to end. For example, do not use empty, minimal two-dimensional icons at the start and three-dimensional and colored icons at the end. Note that the color of the icons must match the background color and text.
Steps of designing social media infographics
Creating an engaging social media infographic design is not an impossible mission. It is enough to try to provide content in this context, which is useful for your audience and provides value, by considering a few simple points. In the following, we will try to talk briefly about the steps of designing social media infographics design:
Know your audience
To provide the right information, the first step is to get to know the audience correctly.
According to a Howard Business report, there are five groups of audiences that identifying your target audience from these groups, has a direct impact on your infographic design. These five groups include the following:
- Those who are looking for public information
- Executive agents
You need to make your infographic ideal for your target audience. Which of the above groups is your infographic reader?
For example, if your target audience is experts, they would probably like to see more numbers in the designed infographic so that they can have a more accurate analysis.
Gather the information needed to build infographics
Once you have identified your audience, now is the time to gather the information and content you need. If the information you use is provided by another source, be sure to reassure your audience that it is valid.
Once you have gathered the information you need, ask yourself what story you are going to tell with the content you have? Attractive content for the audience is information that is easy to understand and the narrative context helps to make your social media infographics design more attractive.
proper infographic design
Once you have found your ideal content structure, it is time to design an infographic. To do this, you can both use different ready-made templates and design a new infographic on your PowerPoint platform. You will find different ready-made templates with a little internet search, which have different types.
publishing your infographic
No matter how good the content you produce is, in the end, nothing special will happen if you do not get it to your audience at the right time and place. So you have to be very careful in the content distribution phase. Which social media platform is best for your infographic design? Will it get better results if it is published in the form of a photo or will it attract more attention if you produce a video for it? The answer to all these questions lies in knowing your target audience.
now that you are familiar with infographics and their benefits, as well as how to use them on social media, start creating social media infographics design for your brand on various platforms. Infographics are powerful and further enhance your online business. So far, many businesses have grown a lot in their field using infographics, so can you.
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